Starting a business is exciting. It’s fun to brainstorm your concept, design your product, build your website, and talk about the difference you are going to make in the world.
But how do you know if your business idea will work? And how can you be sure that people will actually buy your product?
Believe it or not…
Aside from consulting friends and family, most people seek very little customer feedback before launching their product. Sounds crazy, but it’s true. (I’m guilty of it myself!)
Caught up in the thrill of the ride, most people don’t talk to customers until after they have spent thousands of dollars on developing their ideal product and/or website. Which means that by the time they launch their product, they’re too far down the road to pivot, turn around or start again.