Most business owners I talk to would like to use email more effectively to support their business. But with all the things a small business owner has to balance, time is always the biggest challenge when it comes to getting these things in motion.
- Time to learn a new technology
- Time to write the emails
- Time to design them
There are great companies who will take care of most of this for you, but without understanding the real return on investment of email in your circumstance, it’s sometimes difficult to justify paying someone.
This double edge sword creates a hesitation in getting started and as a long time user of email marketing it’s a real shame. To help change that I’m going to share with you some tips to bootstrap getting your email marketing campaigns underway.
It’s time to roll up the sleeves and get it done.