Email Marketing on a Budget

Most business owners I talk to would like to use email more effectively to support their business. But with all the things a small business owner has to balance, time is always the biggest challenge when it comes to getting these things in motion.

  • Time to learn a new technology
  • Time to write the emails
  • Time to design them

There are great companies who will take care of most of this for you, but without understanding the real return on investment of email in your circumstance, it’s sometimes difficult to justify paying someone.

This double edge sword creates a hesitation in getting started and as a long time user of email marketing it’s a real shame. To help change that I’m going to share with you some tips to bootstrap getting your email marketing campaigns underway.

It’s time to roll up the sleeves and get it done.

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How To Use Images Online Without Getting Into Trouble

Where do you get the pictures you use online?

Like most people, do you simply do a Google Search to find something that matches what you’re looking for?  Another really common practice is to just use clipart.

Unfortunately, just because you can find it online doesn’t mean it’s free to use.

There is a growing trend for artists and image copyright holders to send out letters of demand to people using their images.  If you read forums you’ll find that there are people who think this is a scam and unfair. To give you some context, if artists gave away all of their work for free, they would starve and there would be a lot less high quality images for you to use. Copyright law came about for the purpose of protecting the livelihood of creative people and to make it worthwhile for them to continue to produce creative works for the rest of us to use or appreciate and enjoy.

Claims for payment for use of copyright images are not often scams.

When a copyright owner starts to lose income from their work, they have the right to chase up people who are breaching their rights. Copyright is a bundle of rights rather than just one thing and can be breached in a variety of ways. Copying, distributing, republishing, changing, adapting and translating can all be breaches of copyright. If you are in breach, there is a chance that you will receive a letter of demand.

Letters of demand vary depending upon whether they are a form letter, such as those sent out by Dun & Bradstreet on behalf of Getty’s images, or a letter specifically sent out by a legal firm on behalf of their client. We’ve worked with all sorts.

A letter of demand for breach of copyright will usually cover the following:

·         it has been found that you are using the image on your website “for online promotional purposes”

·         the writer is the artist or is authorised to represent the artist or distributor

·         the artist or distributor holds copyright in the work

·         the writer has been unable to verify that you have permission or are licenced to use the image

·         you are requested to immediately remove the image

·         you are asked to pay a licence fee

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Commercial property owners could be saving thousands in depreciation

Commercial building owners remain unaware of the taxation benefits their property can generate. One of the most beneficial, yet often missed deductions available is building depreciation.

As a building gets older and items within it age, they depreciate in value. The Australian Taxation Office (ATO) recognises this and allows property investors to claim deductions relating to the wear and tear on buildings and the fixtures and fittings within.

According to Bradley Beer, property expert and Managing Director of BMT Tax Depreciation, “claiming depreciation is the key to increasing cash flow on commercial properties.”

Building write-off can be claimed on the structure of a commercial building so long as construction commenced after the 20th of July 1982. In cases where construction commenced before this date, depreciation can still be claimed on fixtures and fittings.

“Many commercial property owners assume they are unable to claim depreciation on their property, or receive significant deductions because it is too old. However, there are still significant depreciation deductions available on the fixtures, fittings, plant and equipment contained within the property,” says Bradley.

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