How to Maintain Business Continuity in Uncertain Times

Business continuity planning should be an essential priority for any business including small and medium sized companies just as it is for large companies. Every year, around 20% of all businesses face an event that is unplanned and unwanted that may just challenge their survival. The threats may come from fire, flood, theft, illness or something much worse, but regardless of the problem, businesses that successfully recover are those that have planned their response in advance.

All businesses are unique and there is no generic template that can be applied to every business. However, the following areas of consideration when it comes to continuity planning can act as a start point to prepare your own plan:

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How Small to Medium Sized Businesses Can Use Video Content Marketing

For a long time, content marketing has been a key channel in any successful online strategy. Quality, unique content is the best way for companies to increase their social signals, obtain natural inbound links and engage prospective customers en masse.

Recently, more and more brands are turning to video content marketing. And for good reason: it’s estimated that by 2017 video will make up nearly 70% of all consumer traffic. Currently YouTube receives more than a billion unique visitors every month. A well-crafted video can say a lot about your brand in a short space of time. This makes it an effective way to get your brand’s messages out quickly to many people.

We often hear about successful video marketing campaigns from global companies with huge advertising budgets. But how can small and medium sized businesses with more conservative budgets leverage the power of video content? We look at a few simple ways companies can increase the reach and impact of their campaigns.

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Get Set Go Tips For Setting Up A Small Business

Who doesn’t like to be his/her own boss? Setting up a business can make your dream come true and proper planning and patience are the key to establishing your business. Here are some tips which will guide and help you to establish a new business:

Plan Out The Budget

One of the first things you need to consider when setting up your business is choosing the perfect location.  There is no need to buy expensive furniture and have flashy interiors in the beginning. A simple look might be equally classy and attractive to your customers as long as your products and services are good.

Friends, Family And Customers Are The Best Marketing Tools

Good old fashioned word-of-mouth does wonders when it comes to marketing. Appreciate the job of your clients, friends, family and influencers in creating a market for your product. Let them spread the word about your services or items.

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