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How to Write Hypnotic Endorsements
by Larry Dotson

One of the most effective ways to promote any product or affiliate program is to write an endorsement for it. Learning to write highly persuasive endorsements can help you generate a very good income every month. But don't be modest. You can write personal endorsements for your own products, too. An endorsement is a short written piece that recommends the reader or prospect buy a product based on your own personal experience with it. 

It's like when you've purchased a product or service and you couldn't wait to tell the next person you see about your personal experience with it. Finally, at the end of your story you recommend they purchase it too. 
 

Personal endorsements can be called many things. They can be called personal recommendations, product reviews, personal testimonials, etc. Personal endorsements are very hypnotic because they can influence the prospect to buy the product without sounding or looking like an ad. 

People have trained their brains to ignore ads because they usually see hundreds of them everyday. That's why your endorsements can bypass the conscious mind and go straight into the subconscious mind. This is true power. Personal endorsements give more credibility to the product you are promoting. People trust other customers more than they trust the business owners. When people see your name with the endorsement they usually believe your claims are true. They naturally assume must people won't purposely try to ruin their reputation by endorsing something they don't believe in. 

How many times have you bought a product because somebody else other than the business was recommending it? You just then felt the power of a hypnotic endorsement! 

Larry Dotson is the author and co-author of 42 e-books and over 150 articles business related articles. We recommend his e-book, "How to Write Hypnotic Endorsements." 
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