The problem is that
these rules are not always accurate. That is, sometimes these "junk email" rules filter out
important email as well.
Surprisingly, these
rules are not very forgiving at times. If I were to write such rules I would do so under the assumption
that it is better to let some spam slip through than to erroneously
filter out something important. But,
we're not so lucky. Many of
the junk filtering rules are valid, but others are not.
You should comb through
any of the automated follow up emails or newsletters you send out and
remove anything that might trigger a spam filter. Since
some of these rules are quite arcane, it is probably best to send the
email to yourself and receive it with a client that has junk-filtering
rules turned on. I've found
that the Outlook junk filtering rules are the harshest, so you might try
that. If the email is not filtered, you're probably OK. If it is, play with it until the email is accepted.
Here are some things to
look for that you may not expect. The
following will trigger junk email filters in Outlook and keep your email
from being read:
"FREE"
When in ALL CAPS anywhere in your email. You shouldn't use ALL CAPS for anything, though, if you
can avoid it.
"sales@anydomain"
If this is in the from address. Believe it or not!
"extra income"
When found anywhere in the message.
"for free?"
or "for free!"
When found anywhere in the message. This one is really silly. I
can think of quite a few uses for this phrase outside of junk email…
Of course, there are
quite a few other rules that will trigger junk email filters, but these
are ones that could easily trip you up. Just remember to test the mail yourself to make sure.
Doing this will significantly increase the number of people that
actually read the mail you send them.
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