Websites 4 Small Business Newsletter
1 February 2005

WRITING A HYPNOTIC SALES LETTER
by Larry Dotson

Writing a sales letter is comparable to creating a hypnotic script.
The hypnotist recites the script to a person in order to persuade
them to focus on something that will change their mind or behaviour.

One of the simplest ways to get your prospects to focus on your ad
is to get them to relax and trigger their imagination.

You can get them to relax by just suggesting they do something
relaxing. It could be by telling them to turn on some relaxing music,
get comfortable, close their eyes for a few seconds, etc.

The more relaxed your prospects are the more receptive they will be
to your suggestions or message.

You can trigger your prospect's imagination by using imaginative
suggestions.

An example: Imagine being totally free from debt. That single suggestion
can create emotions and mental scenes in your prospect's mind. Those
emotions and mental scenes then can persuade your prospect to buy.

There are many ways to trigger their imagination. You could have them
imagine past memories, past feelings, future experiences, future emotions,
present events, etc. It could be a pleasurable or painful experience
that influences them to buy your product.

In conclusion
The goal of your sales letter is to change your prospect's mind or
behaviour so they buy your product.  Relaxation and imagination are two
powerful tools of persuasion. People relax and imagine all day long on
their own without realizing it. You're just simply suggesting it to them
in your sales letter.

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Larry Dotson is the author and co-author of 42 ebooks and over 150
business related articles which have been published in thousands of
online and offline publications. We recommend his new ebook, "Hypnotic 
Selling Tools." Click here for immediate access.

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