If you are like most business owners, I bet the last 7 days have just
flown by. You may even wonder what happened to the last three days.
Either you've been having so much fun (excellent!) or you've been
stuck at work and have only just realised the days are gone and you
have not achieved what you set out to do.

Sound familiar?

Don't despair.

Today we cover how autoresponders can help you simplify some of the
mundane tasks, so you can concentrate on the important stuff, like
promoting your business or having a day off to have some fun.

All about Autoresponders

Have you heard of autoresponders?

Sort of? Let me explain.

Email autoresponders work like a fax-on-demand system. Maybe you've
seen the systems where you call from your fax machine and dial a
certain code and you will get back a document in your fax machine.

Well, an email autoresponder works the same way. If you send an email
to an autoresponder address you'll get back a prewritten message.

Using a Sequential Email Autoresponder

Until just recently, you could only do a one-time autoresponder with
one message coming back. But now you can set up a whole sequence of
autoresponder messages going out on any day you choose.

For example, message #1 might go out immediately, then message #2 goes
out 2 days afterwards, message #3 goes out on day 5, then day 8
comes another message, etc, etc.

Do you see the real beauty of this whole thing? It's unbelievable.

And the best part is everything is done automatically for you because
it's triggered when a prospect submits their email address. So that
means you can simply set up your system once and then it keeps working
over and over again like a tireless moneymaking robot, making sure
no prospect ever slips through the cracks. A sequential email
autoresponder really turbo charges your follow-up efforts.

Here are a few important facts to consider and why sequential
autoresponders can help counter these:

- A recent study conducted by Sales and Marketing Executives
International concluded that 81% of major sales are closed after the
fifth (5th) contact.

- 80% of people who inquire about a product or service will buy it
within one year of their initial inquiry. However, more than 90%
of the time, they don't buy from the same company that they made
their initial contact with.

Below is a part of an excellent article by Michael Fortin,
explaining the importance of using sequential autoresponders.

How to Be Sequentially Superior.

Email is certainly an important aspect of marketing on the web. But
a single email is never enough - and in fact can be more costly
down the road. Like all marketing messages, it takes repetition
in order to get people to first absorb the message, understand it
and then take action. Naturally, some people will immediately respond
while others need to see the message more than once before they even
think about responding to the offer.

The reason for this is that each person, with each marketing message
and for each different product, has a specific responsive behaviour.
Virtually all markets can be divided into several, graduated segments
based on such behaviours. They generally consist of five, which are:

1. Innovators
2. Early adopters
3. Early majority
4. Late majority
5. Laggards.

Innovators are risk-takers and venturesome and consist of about
2.5% of the whole market. They usually respond to new offers almost
immediately and without giving them much thought. On the other hand,
early adopters respond to new ideas early, taking action soon after
the innovators do, albeit carefully. They represent 13.5% of the
market. While the third and fourth groups (ie. the middle majority)
constitute the largest segment, the early majority specifically
typically respond to new ideas before the average person does.

The early majority represent 34% of any given market. The late
majority, which consists of another 34% are skeptical, careful and
slow. They take their time, usually shop around and need to see
offers more than a few times before giving them any consideration.

The final segment (or the laggards) take action only after some time
has elapsed - usually after everyone else has done so. They consist
of the remaining 16% of the entire pie.

Ultimately, the important thing to note here is that the middle
majority altogether consist of a whopping 68%. A marketer's goal
is therefore to effectively reach, persuade and incite this larger
segment, which is often difficult to do with a single mailing.

Repeating your marketing message - and sometimes doing so more than
once - is essential with this group. In the end, you will not only
increase the response, but also multiply it.

You will find the remainder of this article as well as:

- loads more information about autoresponders
- how to use them
- where to get them
- complete autoresponder campaigns on which you can model your
business' marketing activities.

in "Autoresponder Magic ", an Ebook featured on the Business Ebook
Library CD.

TO ORDER NOW, CLICK HERE or let us design your website and we will
give you the Business EBook Library CD for FREE!

--------------------------------------------------------------------

Tired of wasting money on Internet marketing courses? Introducing the
first step-by-step, day-by-day plan that almost anyone can follow to
make money online in 33 days or less…100% guaranteed!
Click here now or go tohttp://www.33daystoonlineprofits.com/?19487

--------------------------------------------------------------------

How can we help you today? 

1. Need a website designed?
 
We realise running a small business takes up most of your time, so we
will make getting your website up and running as easy as possible.

If you find it all too overwhelming, don't worry you are not alone.
We understand  how scary the whole process can be and promise to help
you along the way.  In reality, we manage most of the steps for you -
with your input, of course.
Click Here to Get Started or visit: http://www.web4business.com.au

Did you know a 3 page website costs only A$149?

2. Looking for ways to promote your business?

The ultimate business tools and marketing resources, specifically
tailored for small and home-based business owners, will provide you
with hundreds of new ideas on how to improve your business.  Below is
just a preview:

- Internet Marketing Goldmine
- FREE Email Courses
- Instant Sales Letters
- Instant Marketing Toolbox
- Million Dollar Emails
- Copywriting Seminar in a Box
- Hypnotic Writer's Swipe File
- Guaranteed Customers for Life
- Psychological Triggers
- Trash Proof News Releases
- Ezine Adrenaline
- WebsiteWizard
- 24 Techniques for Closing the Sale
- Create Advertising that Sells

Click Here for a complete list of Business Tools or go to:
http://www.web4business.com.au/PromotionalTools.htm