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The
Successful Marketing Plan
By Keith Perrett
The successful
marketing plan is often seen as an elusive,
unobtainable ideal that you read about in large marketing text
books.
This widely held perception is most likely the result of people or
businesses trying to market something (or someone), but being
hampered by a lack of resources. And I use the term resources in
the widest possible sense of the word.
The bottom line is that most marketing plans are not worth the
paper they are written on simply because they are often cobbled
together in a rush, using inaccurate information, and exacerbated
by a poor understanding or knowledge of the specific target
markets etc etc. In other words, Rubbish in = rubbish out.
The final nail in the coffin of most marketing plans is where you
find them - usually in the bottom draw under a pile of files
gathering dust until it gets hauled out for review before the next
financial year!
So what are the ingredients of the successful marketing plan?
There are many, but lets settle on covering the basics.
The successful marketing plan will:
1) be concise and user friendly.
2) be written by somebody who understands the business, and where
that business is going.
3) be realistic and practical in all respects.
4) have specific measurable outcomes matched to specific marketing
actions.
5) be used as an integral part of the day to day running of the
business.
If you ensure that your marketing plan meets these simple criteria
then you will be better off than probably 90% of the businesses
that you compete with.
And the benefits of taking the time to craft a successful
marketing plan should be obvious to all - marketing activities
that are not only focused on your target market and therefore more
likely to maximise returns, but that are achieved within budget.
Now wouldn't that make a pleasant change!
If you like to find out more about marketing your business,
download this free report
http://www.i-challenge-you.com/marketing-tips.html
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