Entries by Ivana

8 Amazing Ways For SEO To Help Small Businesses

In a world full of large scale companies competing in a cut-throat environment, a lot of small ventures get beaten by a considerable margin. From logistical capabilities, enormous financial differentials, to overall company power, a small business just cannot compete with such huge corporations. For small time entrepreneurs, the fact stated above may discourage them […]

Is Online Marketing a Better Match for a Small Business than Offline Marketing?

The question of whether online marketing trumps offline strategies is often treated as a hypothetical one – most marketers have tossed offline by the wayside and placed 100% of their focus on newer (and more successful) online methods. But is online marketing always the best match for a small business? Let’s first take a look […]

Putting Together an Immaculate Business Website

To run your business smooth means that you will have to mark your presence online, and offline as well. However, unless you have a good website, people will just quickly click away to look for what they need elsewhere. You should never wait for updating your webpage until it is too late, because by the […]

Sustainable Office Design for a Green Tomorrow

In recent years, the adverse effects of the changing climate on the environment are being given more attention in the field of office design. Some researches even show a correlation between sustainable work spaces and a more efficient work environment. Investing in ‘green’ offices is a growing trend, since employers have come to realize that […]

How to keep your Computer and Network Safe

Keep all software up to date including the operating system Software isn’t perfect. It’s bad enough that bugs in the code occasionally make a program crash. What’s worse is that cyber criminals are constantly seeking flaws in operating systems and other software, vulnerabilities that will let them steal your passwords, install malware, and otherwise give […]

5 Digital Success Tips For Small Business

Our competitive landscape has completely changed. Customers expect more from businesses, on and offline. Technology is transforming the way we search, connect, engage and purchase. New tools, platforms, lower barriers to entry and accessible insights are evening the playing field for small businesses. Is your mobile and digital technology use currently limiting your digital potential? […]

Keeping It Simple to Stand Out

Branding is more important for big corporate business right? Wrong. Branding is even more vital for small business, where there is usually limited time and budget available for promotion and you can’t afford to waste it on marketing that doesn’t work. Without a brand. most businesses end up with WOFTAM marketing – a waste of […]

How to Maintain Business Continuity in Uncertain Times

Business continuity planning should be an essential priority for any business including small and medium sized companies just as it is for large companies. Every year, around 20% of all businesses face an event that is unplanned and unwanted that may just challenge their survival. The threats may come from fire, flood, theft, illness or […]