Entries by Ivana

Finding a balance between running your business and being a new mum

My husband and I run multiple ecommerce businesses, and as such, have everything from “mature” sites to brand new online stores that we’ve launched quite recently. It’s been quite a journey for us over the years, but last year we also decided that maybe it was time to throw a baby into the mix! Of […]

6 ways to use your email signature to promote your project for free

It’s often hard to allocate resources in marketing, especially for small businesses. Spending a large portion of your marketing budget on a large campaign might lead to an expanded customer base, tons of new sales leads and increased brand awareness. Or it might not. Calculating return on investment is tough. If you need to promote […]

The cost of upgrading your iPhone every year

The iPhone resale market in Australia is thriving through marketplace sites such as Gumtree & eBay raising the question of whether you should sell your old handset and splurge on Apple’s latest version each year, or hold on to it for a few years until technology changes make it worthwhile to upgrade to the next […]

Juggling motherhood and business

Like many corporate women who realised they couldn’t maintain their demanding career and be a mum, I set out to create my own business working from home. While I’ve always been the type of person who is very busy, highly organised and internally driven to succeed, it wasn’t long before I realised that working from […]

Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing […]

Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right. Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships […]