Why Local SEO Is So Important for Your Business

Rapid advances in Google’s ranking algorithm and radical changes in the way consumers behave have made it increasingly difficult to talk about search engine optimisation (SEO) without specifically touching on local search.

But what is it about local SEO that has marketers and business operators so excited? Here are six key reasons that local SEO has become so important for businesses in Australia:

Local SEO Helps You Target More Relevant Traffic.
When a small company first gets started with in-house search engine optimisation, they’re bound to make more than a few rookie mistakes. One of these could be focusing on generating more traffic to the website without giving much thought to who these new site visitors are or what they’re after. There are many ways to address this potential problem when researching and selecting keywords to target. For locally focused (and especially bricks-and-mortar) businesses, optimising for local search is one of the most effective ways to ensure that the increased traffic correlates to their target customers.

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6 Businesses You Can Run from Self Storage Units

If you’re running a small business from home successfully, chances are that even though you’ve chosen a dedicated space just for work, the work has taken over the whole house nonetheless. Although you try to keep your business operations enclosed in a certain area, it somehow always manages to get out, in form of products all over the house, paperwork on the sofa and materials lying around.

If this is your case, it may be time to step things up with a more professional location — like an office or other place of business. However, if you’re not in the position to take out lease and add hundreds or even thousands a month to your overhead, there is another solution. A 20 to 30 square meter storage unit can be inexpensive and give you all the space you need. Here are some businesses you can take on from self-storage units:

E-shop

If you’re selling your products online, whether through your own shop or something like Ebay, a self-storage unit is an ideal solution for your business. Not only will you have an office where you will take in your orders, you can also use it as a photo studio for your merchandise and also store it there, where it will be safe. You probably have your goods piled up all around the house so you will make room in it by storing everything in the storage unit. If you’ve considered starting an online business, make sure to get all the information before you get started and follow the numerous guides you can find online.

Second-hand

If the facility allows such activity, opening the door to your store regularly could only mean popping the lock and sliding open the doors to your new second hand shop. Records shop, bookstore, clothing store, furniture studio – whatever it is, it can be done from a self-storage unit. Choose the right unit for your business and start selling things. Your home will be grateful for taking everything out of it and making more space. You can organize your shop by buying some nice shelves and putting clothes or whatever it is you’re selling on them, nicely decorating the unit and of course, don’t forget to set up a cash register near the entrance.

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10 Effective Ways to Make Shopping Easier for Customers

Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.

If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”

The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.

Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.

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How Newbies Benefit from Printed Media

The modern world is always changing as we speak. New developments are always becoming a reality at an increasingly fast pace. These developments don’t only concern the field of medicine, technology, and other branches of science. The reality is, change is moving everywhere, including the world of business.

In the past, ordinary people hardly had anything to set up their business. If they had the means, maintaining a stable firm has its issues which will eventually lead to their failures. Today, with almost limited starting funds, a business could turn into an empire in no time.

Indeed, the advancements in the world have become the main contributors to this fast pace change that everyone is experiencing. In the world of business and entrepreneurship, the age of paper and printing is slowly nearing its end, while digital advertising is at the top, enjoying its prime.

A curious case for paper and printing is that they never seem to die and succumb to the changes. Despite the advantages that digital media brings, paper and ink remain relevant with business owners, especially those small and aspiring entrepreneurs. Here’s a look why printed media remains a good choice for a starting business.

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5 Considerations for Choosing a Web Hosting Provider

There is a whole slew of helpful information for the subject on blogging sites and how to get the most from your hosting options. While this information is important it all begins with the web hosting you have chosen for your needs.

Choosing the wrong web hosting options can have some of the following effects to your rankings and online authority for the worse. In the end, a poor choice can be a waste of cash, time and valuable resources.

Before deciding on the best web host for you there are 5 important points to consider:

1.The Biggest and Brightest Might Not Be the Best for You

There are many big-name companies out there that offer many great advantages and a wide variety of web hosting solutions. Some of these can even be quite versatile. Nevertheless, sometimes we get caught up in their excellent marketing strategies we forget one simple point: Web hosting is not a one size fits all gig.

The thing about big name hosting companies is there services are comprehensive, if you have a limited website with very basic needs it may be good for you. But you should also know that slow loading, downtime and slow customer services are another reality of these solutions and can affect your web site’s efficacy in the long run.

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6 Basic WordPress Security Tips To Keep Your Website Safe From Hackers

Most WordPress website owners realize security is a serious issue once it’s too late. Even though WordPress is secure, there are various malicious bots and hackers that like to target WordPress websites because they know website owners are lackluster when it comes to security.

However, with a little preparation and common sense, you can reduce your chances of getting hacked and keep your website secure.

Have a Strong Username & Password

Don’t choose “admin” as your WordPress username since it’s one of the most commonly attempted usernames in all automated hack attempts. If you’re still using admin as your username, the hackers are already one step ahead of you and will have no problem getting into your site sooner or later.

Changing the admin username is an easy process. Go to Users –> Add New User.

Fill out all the information, choosing a more complex username and a strong password that includes lower-case letters, upper-case letters, numbers, and characters. Change the new user’s role to Administrator.

Then logout of your website and log in with your new username and password. Go back to Users –> All Users, find your old user with the admin username, tick the checkbox next to it and select Delete from the drop-down menu. Click on Apply. On the next screen, make sure to attribute all the content to your new user and then click Confirm Deletion.

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Five Daily Habits You Should Have As a Business Owner

The aim of every business owner is to realize meaningful success. For this to happen, it is mandatory to have a well-planned daily business routine. This article discusses some of the habits you should have as a business owner.

1. Eat Healthy, Live Healthy

Personal health is of paramount importance for as far as business owners are concerned; being unhealthy translates to workplace absenteeism and less productivity. Your health is heavily dependent on your lifestyle regarding what you eat and the body exercises you undertake. As a conscious business owner, you must always avoid being ill by eating healthy foods and exercising regularly. Avoiding sickness means zero workplace absenteeism and an eventual business success. Besides absenteeism, being unhealthy means that as much as you may be ever present at the office, you will always be less productive. Business success is hard to come along without a 100 percent focus on its day-to-day running.

2. Understand Yourself, Plan Your Day Accordingly, and Save Time

As a business owner, you stand out as the most important asset in the business; your success is your business’ success and vice versa. In that regard, it is important to understand whether you are a morning or an evening person so that you can plan well. Important business affairs ought to be handled during the time that you are most active. During these active hours, you should try as much as possible to avoid unnecessary distractions, such as emails and phone calls.

With a good plan, time-saving comes as a by-product. However, it is necessary to emphasize the importance of saving time since every second in business matters.

3. Make Networking Your Lifestyle

There is a general misconception that business networking only entails swapping business cards during business meetings. The plain truth, however, is that networking can be as basic as discussing your business in informal discussions. As an entrepreneur, it is important to seize every opportunity to talk and campaign for your business. In the course of this informal conversation, you might end up meeting potential clients or business partners.

4. Be a Risk-Taker

Risk taking best defines business. The more eager you are to take risks, the higher the chances of succeeding in business. However, it is good to divorce reckless business investments and decisions from business risk-taking. While the former may be done from the point of naivety, the latter is informed by a clear analysis of the possible causes of either success or failure.

You realize that as much being conservative in business and fearing to venture into new business leads may appear safe, it may be a bottleneck to the growth of your business. As a business owner, it is advisable to always be on the look-out for potential business opportunities and to be ready to invest in them.

5. Be a Family Person

As much as you need to focus seriously on your business, forgetting to spend quality time with your family may not be the best thing to do as a business owner. Sparing a few hours from your busy business schedule to interact with your loved one is important in that you get to refresh your mind in readiness for further business interactions.

The five habits discussed in this article are just a few of the many regular habits that you should always have as a business owner. When applied in the right way, then success is guaranteed.

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Brian Rees is a media relations representative for FB Solutions. In his spare time, he enjoys writing, music, and spending time outside.

 

8 Amazing Ways For SEO To Help Small Businesses

In a world full of large scale companies competing in a cut-throat environment, a lot of small ventures get beaten by a considerable margin. From logistical capabilities, enormous financial differentials, to overall company power, a small business just cannot compete with such huge corporations.

For small time entrepreneurs, the fact stated above may discourage them from starting home-grown ventures. They think that they’ll just end up with the other businesses that get eaten up by the “Big Boys.”

However, to the few who want to wade into deep waters and test the market, an emerging strategy is beginning to take the world by storm: Search Engine Optimization or SEO for short.

Here are some advantages that SEO can bring to small time business owners.

Cost Efficiency

One of the advantages that SEO can bring is that utilizing it doesn’t have to cost too much. As with other types of businesses, finances usually have to be spent. These funds are called investments. There are a lot of services out there that can offer help when it comes to SEO ranking.

Some companies who manage SEO, they have a “no rank, no pay” policy. This system means that if a blog or site does not appear to rank, then the entrepreneur doesn’t have to pay anything to that company.

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How to Defend Your Business Website from Negative SEO

Even if you’ve been playing by Google’s rules, keeping up with frequent algorithm changes, you might still find yourself to be a victim of negative SEO.

How come?

You have to look over the fence into your competitor’s backyard, as they might be the ones playing it dirty, setting up traps in order to make sure you fail. By dropping out of search engine’s good graces, your company is bound to hit the bottom, what has a negative effect on your rankings, visibility, visits, and, ultimately, conversions and revenue.

What many tend to forget is that once you hit the rock bottom, the only way you can go is – up. But how?

1. Use Google Search Console alerts

Google Search Console represents extremely valuable collection of tools which include information about search traffic, search appearance, technical status update, crawl data and other educational resources. With this in mind, it is evident why it found its place in almost every website owner’s, webmaster’s and SEO professional’s toolbox.

If you’re using Google Search Console as well, then you know you can leverage it to monitor the safety of your website. It helps you detect any kind of abuse, and to react quickly to any weird activity, turn on alerts. In order to do that, go to the GSC dashboard, choose settings and then go to Preferences. There you simply enable email notifications and you’ll get alerts directly to your inbox.

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How to Use Google Plus For Your Business

If you’re an avid social media user, you probably have profiles created on platforms like Facebook, Twitter and Snapchat, all of which you use fairly regularly. What you might not realise is that you also have an account created on Google +, which is the same account that you use when you watch Youtube (if you watch while signed in).

I can’t blame you if you haven’t noticed that you have an account on this platform, as Google have done a very good job at making Google + nearly impossible to use and make sense of. Besides the constant layout changes and updates which add to the complexity of the platform, Google + has always been a very confused social media platform. Unlike other successful platforms that have clear purposes, Google + tries to do a bit of everything, which ends up creating a very muddled and ugly user experience.

However, where there is a problem there is always an opportunity, and while most people are put off by Google +, there are still millions of people actively using the platform as their main source of news and for keeping in touch with their friends, so you’d be silly to ignore Google + completely – especially if you’re a business owner.

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