How to Defend Your Business Website from Negative SEO

Even if you’ve been playing by Google’s rules, keeping up with frequent algorithm changes, you might still find yourself to be a victim of negative SEO.

How come?

You have to look over the fence into your competitor’s backyard, as they might be the ones playing it dirty, setting up traps in order to make sure you fail. By dropping out of search engine’s good graces, your company is bound to hit the bottom, what has a negative effect on your rankings, visibility, visits, and, ultimately, conversions and revenue.

What many tend to forget is that once you hit the rock bottom, the only way you can go is – up. But how?

1. Use Google Search Console alerts

Google Search Console represents extremely valuable collection of tools which include information about search traffic, search appearance, technical status update, crawl data and other educational resources. With this in mind, it is evident why it found its place in almost every website owner’s, webmaster’s and SEO professional’s toolbox.

If you’re using Google Search Console as well, then you know you can leverage it to monitor the safety of your website. It helps you detect any kind of abuse, and to react quickly to any weird activity, turn on alerts. In order to do that, go to the GSC dashboard, choose settings and then go to Preferences. There you simply enable email notifications and you’ll get alerts directly to your inbox.

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How to Use Google Plus For Your Business

If you’re an avid social media user, you probably have profiles created on platforms like Facebook, Twitter and Snapchat, all of which you use fairly regularly. What you might not realise is that you also have an account created on Google +, which is the same account that you use when you watch Youtube (if you watch while signed in).

I can’t blame you if you haven’t noticed that you have an account on this platform, as Google have done a very good job at making Google + nearly impossible to use and make sense of. Besides the constant layout changes and updates which add to the complexity of the platform, Google + has always been a very confused social media platform. Unlike other successful platforms that have clear purposes, Google + tries to do a bit of everything, which ends up creating a very muddled and ugly user experience.

However, where there is a problem there is always an opportunity, and while most people are put off by Google +, there are still millions of people actively using the platform as their main source of news and for keeping in touch with their friends, so you’d be silly to ignore Google + completely – especially if you’re a business owner.

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How to Succeed in Business Blogging: 8 Important Tips

Business blogging, when done right, is an art. However, it can feel as though you’ll never be able to get your popular enough to be read by your audience. Try these tips and tools out, and you’ll have readers flocking to you.

1. Keep focused on your theme

Most successful blogs these days are focused on a specific theme. Before you create your blog, you need to think about what the theme of your blog will be. The more specific you can be, the better. You’ll bring in readers who a have a more specific interest in what you’re selling, and you’re more likely to retain them, too. Keep yourself focused on your theme, and don’t let yourself stray too far.

2. Use editing tools

A good blog is one that is well edited. There’s lots of tools online that can help you get the job done, and done well. When there’s so many available, there’s no reason to try and go it alone.

When you’re editing your own writing – Easy Word Count  and  Australian Help  are good tools to keep in your arsenal. They keep your writing free of spelling and grammar mistakes, and can help you keep to an appropriate length.

If you’re looking for more expert help, a qualified editor may be what you need. There’s plenty of places online where you can find one. All you’ll have to do is put out an advert, then pick the best person for the job from the applicants you get. Good websites to look for editors on include Upwork.com, UK Writings and Scripted.

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5 Questions to Consider Before Starting Your Business

When considering the option of becoming self-employed, we are often focused upon the financial elements needed for successful trading. Forecasting your earning potential is an important exercise before taking the plunge into self-employment and having a contingency plan in case of failure is always recommended. However, the emotional and psychological implications of self-employment are often overlooked by potential entrepreneurs, and herein lie many of the challenges faced by new business owners.

Why do you want to do this?

The first and most important step to preparing for potential self-employment is to be completely honest with yourself. Identifying your real motivations for wanting to leave the 9-5 grind will help clarify if starting a business is right for you. If your motivations centre solely around an annoying boss or co-worker, then you need to consider if finding another job might be the best solution for you. The idea of being your own boss can be alluring, but not everybody is cut out for entrepreneurship. Self-employment often poses far more difficulties than working for an employer, and it is advisable for one to ascertain whether they are willing to make sacrifices in terms of financial security, as well as job stability, to develop a business. Taking the time to consider this question deeply will either save you a lot of trouble or help steel you for the challenges ahead.

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First Steps In Launching A Successful Marketing Campaign

The success of an up-and-coming startup depends heavily on the marketing approach. Before you focus all your effort into a marketing campaign, first you need to devise a proper marketing plan, complete with a system which encompasses all the marketing initiatives you need to take in order to ensure the success of said plan. Whether you’re using content marketing, e-mail marketing or a lead generation campaign, each initiative needs to have a specific plan driving its execution and guaranteeing the return of your marketing investments.

Difference between a marketing plan and marketing campaign

People who aren’t directly related to the marketing industry often confuse these two terms. A marketing plan describes the complete picture when it comes to marking your business. This includes identifying specific marketing strategies which will be used to engage the target audience and interest them in the products and services you’re offering. A marketing campaign is just a small part of the overall marketing plan and describes a particular marketing action used for achieving a particular goal or objective.

Identifying and reaching target audience

Before you define the trajectory or your campaign, first you need to think about who your target audience really is. You might be thinking “but I already know what my target audience is”, but in reality, it’s not that simple. The target audience of a marketing campaign doesn’t necessarily have to be the one purchasing your products and services. Marketing campaigns differ depending on what you’re trying to accomplish. Increasing the engagement, getting more visitors, leads or conversion all require a different approach and focus on different audiences.

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8 Tips for Finding the Best Outsourcing Solution for your Business

During these times of great uncertainty and the persistence of unstable global economic conditions, outsourcing remains the best solution for your business. As a process, it will help you streamline costs and maintain a degree of profitability even if business activity is slow.

But not all outsourcing partners can get the job done. It’s not just because there are unqualified service providers out there. You must also do your part to ensure the success of the outsourcing arrangement.

Here are 8 tips for finding the best outsourcing solution for your business:

  1. Research on Outsourcing

Some businesses make the mistake of jumping on the outsourcing bandwagon without doing research. They believe its benefits are automatic and immediate.

Unfortunately, they realize that like all processes, outsourcing takes time. It faces challenges and not all service providers are effective. Research opens your mind to all the possibilities. It helps you anticipate the challenges that lie ahead and develop an understanding of what to expect during the process.

In addition to online research, interview businesses that have outsourced and learn from their experiences. The more you know, the better you will be prepared to move forward with outsourcing.

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Social Media for Marketing

As a Small Business owner, it’s a wise decision to leverage the power of Social Media for Marketing to increase Brand Awareness and Build Customer Loyalty.

After years of being a Social Media Marketer, I want to share with you the 4 foundational keys to your long-term success online.

100% Commitment

It all starts with a commitment. When you truly make the decision to use Social Media for Marketing your Small Business, make sure you are fully committed to doing whatever it takes to be successful. This means that when you create a Social Media Account, you don’t just post for a week or 2 and then move on to the next one because you don’t see instant results or you lose focus.

Tip: The worst thing you can do for your Brand Awareness is to create multiple accounts and leave them dormant for months on end. This doesn’t give a good first impression nor does it build trust with your target audience.

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5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

When you’re out of the office or during downtime, your secretary could be completing SEO tactics that won’t take up too much time. He or she could be maximizing your website in the search engines in between answering your phones or scheduling your appointments.

1. Research and Target Relevant Keywords

Before adding more content or following any of the other suggestions, it’s vital that your secretary is able to find relevant keywords for your industry. The keywords should be more specific than a general one like HVAC, home builder or lawyer. When you choose keywords, they have to be more specific to ensure that you’re moving up in the search engine rankings. It’s not enough to publish a website. If you want to find organic traffic through SEO, you have to find the right keywords. If you’re a personal injury attorney, use keywords like car accident lawyer or slip and fall attorney to gain relevant traffic. You can use Google’s own keyword planner to find the right SEO keywords.

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Social Media Tips for Small Business Owners

Growing the awareness of a small business on social media is not easy, particularly if you are providing a relatively niche service such as window furnishings. However, that’s not to say it is impossible. When I took over my company’s social media channels, we had just 167 followers on Twitter… just over a year later, we are now on over 2,300 – a number which continues to rise. Similarly, the Facebook likes have gone from 1,200 to over 3,300, completely organically.

Offer Incentive

Buying followers is never a good idea, and it is easy to spot if a company has done this thanks to the many dead accounts on their Follower page. Nonetheless, if your social media accounts are in need of more followers, one organic way to grow your numbers swiftly is to run a competition. Sponsor a post on Facebook and Twitter, ensuring you hashtag the word “competition” within the post, and offer a prize that is related to what your company does.

For example, we recently ran a competition to coincide with Roald Dahl Day, which gave five people the opportunity to win a cushion in a Roald Dahl fabric of their choice. All they had to do was follow and retweet the post, and with a £20 budget behind the Tweet, we got over 400 new Twitter followers, and the post was retweeted more than 800 times.

Naturally, you will lose a few followers once the competition is over, but thousands of people across social media will have been made aware of your company and what you do.

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5 Ways to Leverage Social Media for Small Business

There’s no doubt social media is one of the most cost effective marketing channels. With almost 2 billion social media users worldwide, it comes as no surprise that millions of businesses are using social networks to build their audience, grow brand awareness, generate website traffic, generate leads and get ahead of competition. For small businesses, there is no end to the growth opportunities effective social media marketing campaigns can bring.

There are 5 main ways small businesses can leverage the power of social media to grow.

Method 1: Putting together a social media strategy

A social media strategic plan is simply the summary of everything you plan to do and achieve for your business using social networks. Your plan should first include the social network or social networks you plan to use. There is no need to join every social network if their audience doesn’t match the one you wish to target. For example, Pinterest attracts mainly women who are into arts and crafts, so if your business targets men from the corporate world, Linkedin might be a better fit. You plan should also include the content you plan to publish, making sure it’s not too one-dimensional. In other words, your content should be a balance between posts about your business and products, posts about your customers and staff to humanize your brand, educational information for your audience, etc…

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