5 Ways to Leverage Social Media for Small Business

There’s no doubt social media is one of the most cost effective marketing channels. With almost 2 billion social media users worldwide, it comes as no surprise that millions of businesses are using social networks to build their audience, grow brand awareness, generate website traffic, generate leads and get ahead of competition. For small businesses, there is no end to the growth opportunities effective social media marketing campaigns can bring.

There are 5 main ways small businesses can leverage the power of social media to grow.

Method 1: Putting together a social media strategy

A social media strategic plan is simply the summary of everything you plan to do and achieve for your business using social networks. Your plan should first include the social network or social networks you plan to use. There is no need to join every social network if their audience doesn’t match the one you wish to target. For example, Pinterest attracts mainly women who are into arts and crafts, so if your business targets men from the corporate world, Linkedin might be a better fit. You plan should also include the content you plan to publish, making sure it’s not too one-dimensional. In other words, your content should be a balance between posts about your business and products, posts about your customers and staff to humanize your brand, educational information for your audience, etc…

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Why Facebook Marketplace Is Not Just Another Sales Channel

The recent launch of Facebook’s new Marketplace service has been met with more than a little acclaim in Australia and elsewhere. It’s now possible after all, for individuals to buy and sell items among people in their immediate local communities.

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Will Facebook Marketplace eventually kill off the suburban garage sale? Probably. The service, after all, is available directly through Facebook Messenger, an app used by over 450 million people each and every day.

Why Local Businesses need to Start Looking at Marketplace

However, while Facebook Marketplace is being marketed as an easier, more localized alternative to platforms such as Ebay for everyday users, Marketplace has phenomenal potential for local business owners also.

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Small Businesses, Social Platforms and Mobile Marketing; A Force To Be Reckoned With

Struggle is a term familiar to most business owners. When starting out, I’m sure at some stage we’ve all experienced a couple of slow weeks or months, and have wished we could stand up high with a megaphone and attract brand new customers from far and wide.

Luckily in 2016, the internet is the largest possible megaphone, and a well planned mobile marketing strategy is key to broadening your customer base and preventing those dreaded, slow weeks.

Advancements in technology have effectively provided small businesses with the lifeline they require to climb and compete against the ‘big players’.

Consider the last time you received a text from your phone provider alerting you of a usage update, could you have called back that number and spoken to an individual?

How about the last time you received an email from your gas or electricity provider — could you reply if you’d wanted to, or did their address contain a ‘no-reply’ warning? Big corporations are typically not in a position to connect with customers through technology in the personalised ways small businesses are able to.

Connecting with your customers or clients through online marketing is the key to conversion in modern times.

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Tips for Small and Medium Businesses to Get The Most Out of Social Media

Social media presents great opportunities to small and medium-sized businesses – you can be nimble, fun and have plenty of character without having to worry about the layers of approval that larger businesses face when they use social media. I’ve worked on some tips to help you on your way to running great social media channels and thinking about the role it can play in your organization.

  1. Define your objectives – before you start posting with a scattergun approach, sit down and map out what is important to you.  Knowing what results you want will define how you go about using social media. Social media moves swiftly, but that doesn’t mean you should rush into it without a plan!  Do you want to:

– get clicks to your website?
– showcase your work?
– talk to your customers?
– take orders/bookings?
– invite people to your events?

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How to Get More Instagram Followers

1. Make your prof pic and bio amazing and noticeable

The first thing people see is your Instagram biography and picture when scrolling through Instagram. Make yours pretty to look at and different enough to click on. This can include plenty of emojis and any awesome quotes you want to feature in your bio. Make your name catchy and relevant to your brand as well. You want to catch the attention of the other 400 million accounts out there so have fun with your profile and don’t be afraid to stand out.

Trying different combos of C a P i T a L letters also gets you noticed. Play around and have fun with your bio and pic.

2. Pick 1 theme and don’t post selfies or #kidpics

You want your theme to be exactly what your audience loves to look at and can’t live without. If you sell shoes, post gorgeous shoe pictures, hashtag relevant #shoes, and throw in a few inspiration quotes on top of some of your shoe pics.

You just went to the park with your kid? Save that for your personal Instagram if you want to retain followers on your business’ themed account. This will promote trust and a loyal following of interested people.

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How small business owners can use viral marketing?

Think that you need huge budgets and resources to create effective viral content for your business? Think again. Going viral is easier than ever, even for small businesses who’ve never had any previous online presence. The most important aspects that you need to get right to go viral is creativity and originality. After that, it’s simply a matter of finding the right social media channels to promote your content through. Here are some tips that small business owners need to follow if they want to succeed in viral marketing:

Don’t be overly ambitious

There is nothing wrong with ambition, but sometimes it can cause more issues than it’s worth. Before you start planning out how your content is going to take over the world and result in record breaking sales for your business, make sure that you reel yourself in slightly and set your sights a little lower. If you’re a small business that only operates locally, then what would be the point in the whole world seeing your content? Not much. You want to make sure that your content is going viral with the right audience – which should be your customers. Anything else is a bonus.

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Audience Segmentation 101: Your Guide To Gain More Targeted Customers

In the business world, it’s important to gain the right customer base the first time in order to see positive results in your profits and from your marketing efforts. The problem is with such a broad spectrum of customers, it can be hard to work out exactly how to target the right customer so you can see more conversions and sales overall. If you’re in this predicament, here’s an expert guide on audience segmentation and how you can use it to gain more targeted customers for better ROI.

Audience Segmentation Can Improve Your ROI and Customer Base

Audience segmentation can help you improve your profits because it can drive in more customers that are directly related to your business and what you’re offering. Segmenting your audience is the process of narrowing down your audience until you have the most relevant customer. Why does it improve your customer base and ROI?

  1. Because it allows your business to market to the right and relevant audience.
  2. Because you place more money into the right marketing areas instead of the wrong ones, lowering your spending. This in turn gains you more profits.

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4 Simple Tactics to Motivate Your Employees Effectively

Being a business owner or someone in charge of a team of people is work which requires a great deal of responsibility, patience and fast thinking. Your job, among other things, is to make sure that your employees are motivated to perform their duties properly. Motivation is a tricky thing as it affects people’s productivity levels, the effectiveness and efficiency of their work, but also their overall work performance. So how to keep your employees motivated at all times? Surely, most people believe that the most effective way is to give them more money. While it seems quite logical, contrary to this popular opinion, there are a lot of other, more effective solutions for increasing the motivation in the workplace. These four simple, but smart tactics will surely help keep the employees’ spirits up and motivate them to do their jobs more productively.

Learn To Appreciate Their Work

While there’s a steady opinion that a successful and good leader should be strict, unforgiving and somewhat cruel, it has been proven that this tactic can actually undermine employees’ motivation and productivity levels, rather than increase them. A dictator-like behaviour might work in some cultures, but it’s much more effective to be loved rather than feared as a leader. After all, you’ll want to establish a sincere, friendly relationship with your workers where you’ll support their work, appreciate their performance but also give clear guidance. The key is to have integrity, but with style and to know when and how to draw the line between friendship and business.

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Managing Employees in the Workplace – A Guide for Entrepreneurs

The employees in your company play the most important role in the success of your company. If your employees aren’t motivated enough to work to meet their daily objectives, your company’s profitability will suffer. That is why it’s so important to maintain a chain of command in the workplace; managers are there to instruct the employees to ensure that there are checks and balances. Motivation levels vary depending upon the compensation they receive, the workload they have to deal with, and the general atmosphere in the workplace.

A good business owner not only knows how to spot opportunities and make deals; he or she also know how to manage their employees. Promoting leadership and engagement in the workplace are very important. Rumours can also have a major impact on employee performance. For instance, if there’s a rumour around the office of job cuts, your employees will obviously be more fearful. The following guide will help aspiring entrepreneurs to manage better their employees, which will ultimately improve the company’s profitability and performance.

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