Struggle is a term familiar to most business owners. When starting out, I’m sure at some stage we’ve all experienced a couple of slow weeks or months, and have wished we could stand up high with a megaphone and attract brand new customers from far and wide.
Luckily in 2016, the internet is the largest possible megaphone, and a well planned mobile marketing strategy is key to broadening your customer base and preventing those dreaded, slow weeks.
Advancements in technology have effectively provided small businesses with the lifeline they require to climb and compete against the ‘big players’.
Consider the last time you received a text from your phone provider alerting you of a usage update, could you have called back that number and spoken to an individual?
How about the last time you received an email from your gas or electricity provider — could you reply if you’d wanted to, or did their address contain a ‘no-reply’ warning? Big corporations are typically not in a position to connect with customers through technology in the personalised ways small businesses are able to.
Connecting with your customers or clients through online marketing is the key to conversion in modern times.