What if you can use the power of email broadcasting in every email you send out rather than in just one campaign?
Well now you can and it’s called branded emails.
Branded emails can be designed like the emails and e-newsletters you send out in your email marketing campaigns. They’ll be branded in your logo and colours, and contain high-impact graphics, images and links to your website and social media pages.
It’s easy to do. You don’t have to download any new software or install a new application. You send a branded email just like you would a regular email, using your normal email programs such as Outlook, Macmail, Gmail and so forth.
Why you need branded emails :
Your brand is a powerful asset. It represents who you are and what you do, and reflects the personality of your business.
The key is to spread the word about your brand because as brand awareness grows, so too the chances of winning new customers.
With branded emails, every time you send an email to a customer, associate, supplier, anyone, you’ll be putting your brand front and centre.
Branded emails provide a constant reminder to your customers of your services and products. It’s like erecting a billboard right outside their office.
The benefits of branded emails :
Repetition underpins every successful advertising and promotional campaign. That’s how branded emails work, too. Every one of your branded emails repeats your key messages, hammers home your main points, and draws attention to your products and services.
Drive traffic to your website through high-impact images with calls to action and links to your website, people will be encouraged to visit your site and learn more about your business. In this way, your branded email can be a major source of website traffic.
Optimise your website for search engines – links and traffic to your website will assist in optimising your site for search engines, making it easier for people to find you on the web.
Generate leads and sales inquiries – every time you send your branded email, you’ll be advertising your business and capturing valuable customer data, which you can feed into your customer database.
Video – If you have a video showcasing your business, products or services you are now able to include a video image in your email banner which allows your recipient to easily “click to view” your video either on your website or youtube.
Make sales – by incorporating special offers into your branded email you can make additional sales with every email you send.
Project an unforgettable image – rather than a simple email signature, imagine the impact you would make if your entire email was branded in your company colours and have your logo emblazoned across the top? Wouldn’t that make you stand out?
Cross-sell and up-sell – if you’re writing a post-purchase note to a customer, a branded email incorporating clickable images and links provides a low-cost way to cross-sell and up-sell products and services.
Measurable – you are notified whenever a recipient clicks anywhere on your branded email and you’ll also receive reports that tell you which elements worked best. This allows you to measure the effectiveness of your email and gain further insight into your customers.
Optimise your social media marketing – sites such as Facebook, Twitter and YouTube are great places to market your business but they are only as good as the quantity and quality of fans and followers. With branded emails you can build your following by embedding eye-catching clickable icons to link readers to your social media pages.
For more information on how you can optimize and monetize your daily email contact Brett on 07 5530 4375 or email him at email@example.com You can also view a short video here http://www.wizids.com/branded-emails.html