Social media presents great opportunities to small and medium-sized businesses – you can be nimble, fun and have plenty of character without having to worry about the layers of approval that larger businesses face when they use social media. I’ve worked on some tips to help you on your way to running great social media channels and thinking about the role it can play in your organization.
- Define your objectives – before you start posting with a scattergun approach, sit down and map out what is important to you. Knowing what results you want will define how you go about using social media. Social media moves swiftly, but that doesn’t mean you should rush into it without a plan! Do you want to:
– get clicks to your website?
– showcase your work?
– talk to your customers?
– take orders/bookings?
– invite people to your events?