Top Techniques for Creating A Solid Email Marketing Campaign

When in the process of setting up a small business and marketing it for more sales, it’s important to look into all avenues of marketing to ensure you don’t miss out on any potential customers. One marketing method that’s used by many small businesses is email marketing. Email marketing is not only a cost effective strategy to use but has the potential to build a stronger relationship with your future customers. So how do you create a powerful email marketing campaign? This expert guide will give you the top techniques you can use to create a solid email marketing campaign.

Best Practices For A Great Email Marketing Strategy

Identify Your Target Audience

Identifying your target audience is the first thing you need to consider when creating a powerful marketing strategy. The idea of audience identification is so you don’t market your business to the wrong people who aren’t interested in what you have to offer. This just wastes your time and theirs. So how do you identify your target audience? The answer is audience segmentation. Audience segmentation is the process of breaking down your potential customer base and working out specific content that is targeted for them. You can start this break down process by placing your audience into selected categories. These categories include:

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Is Online Marketing a Better Match for a Small Business than Offline Marketing?

The question of whether online marketing trumps offline strategies is often treated as a hypothetical one – most marketers have tossed offline by the wayside and placed 100% of their focus on newer (and more successful) online methods.

But is online marketing always the best match for a small business? Let’s first take a look at how online marketing can benefit your business. I’ll also consider the question of whether offline marketing really is antiquated and not worth doing, or if there’s something left in the tank of old school methods.

Deep Dive Analytics

Online marketing can give you an excellent overview of the performance of each and every dollar you spend. Free inbuilt tools on Google Analytics, for example, allow you to set goals and track the flow of your traffic. You can analyse where your audience is exiting your site, which landing pages perform best – and that’s just the start.

Analytical tools allow you to deep dive on the specifics of your business performance, allowing you to tweak and adapt in real time. You can respond to market shifts quickly by viewing the results of complex calculations with just a few clicks.

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Putting Together an Immaculate Business Website

To run your business smooth means that you will have to mark your presence online, and offline as well. However, unless you have a good website, people will just quickly click away to look for what they need elsewhere. You should never wait for updating your webpage until it is too late, because by the time you have everything done, your business might have missed out on many opportunities.

Let Customers Praise Your Products and Services

Telling how great your business is, will never be a good practice, because people will want to hear what other peers are thinking. It will be absolutely necessary that you include reviews, and to alter them very little, so that people can read what others really meant. Not only will it be helpful for other people, because it will tell them clearly if they should work with your business or not. But, on the bonus side, if you have good reviews, it will be an invite for everyone to come and check out your business, meaning that you will have more traffic.

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How to keep your Computer and Network Safe

Keep all software up to date including the operating system

Software isn’t perfect. It’s bad enough that bugs in the code occasionally make a program crash. What’s worse is that cyber criminals are constantly seeking flaws in operating systems and other software, vulnerabilities that will let them steal your passwords, install malware, and otherwise give you grief. For these reasons it is vitally important that you install the recommended updates. Recommended updates can also address non-critical problems and also make your computer and network perform better.

Install antivirus and malware protection

This will protect against viruses and malware that can come from emails, files on disks or downloads from the internet. Make sure to use the very latest version of your antivirus or security suite. The bad guys are always inventing new tricks to try to correct your Computer and network. If you’re using an old security tool you won’t have the new fixes. If you make certain to keep these essential programs up to date, you should stay safe from most known threats.

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5 Digital Success Tips For Small Business

Our competitive landscape has completely changed. Customers expect more from businesses, on and offline. Technology is transforming the way we search, connect, engage and purchase. New tools, platforms, lower barriers to entry and accessible insights are evening the playing field for small businesses.

Is your mobile and digital technology use currently limiting your digital potential?

Here are five tips to help you become a leader, not a laggard.

1. Get the basics right

•    Stalk your customer – Understand your customers’ buying journey and exceed expectations. Tailor the online experience to complement your other channels and customer interactions.

•    Have a realistic budget – Customer attraction and retention are crucial for small businesses. Have you set aside a budget for marketing? As a guideline 5% of revenues is recommended for existing businesses and approximately 10% for start-ups. ROI (return-on-investment) should always be key when measuring your marketing efforts. Smart investments will ensure you are well positioned to attract consumers now and in the future.

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How Small to Medium Sized Businesses Can Use Video Content Marketing

For a long time, content marketing has been a key channel in any successful online strategy. Quality, unique content is the best way for companies to increase their social signals, obtain natural inbound links and engage prospective customers en masse.

Recently, more and more brands are turning to video content marketing. And for good reason: it’s estimated that by 2017 video will make up nearly 70% of all consumer traffic. Currently YouTube receives more than a billion unique visitors every month. A well-crafted video can say a lot about your brand in a short space of time. This makes it an effective way to get your brand’s messages out quickly to many people.

We often hear about successful video marketing campaigns from global companies with huge advertising budgets. But how can small and medium sized businesses with more conservative budgets leverage the power of video content? We look at a few simple ways companies can increase the reach and impact of their campaigns.

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Keeping Computer and Network Safe for SMEs

We’ve all heard of the most recent cyber attacks; Ashley Madison, David Jones and K-mart to name a few. What many people haven’t heard is that in 2014, 60% of targeted attacks hit small and medium businesses1.

So why don’t we hear about the smaller scale incidents? In Australia, it’s not mandatory to report cyber attacks. To avoid reputational tarnish, customer dissatisfaction and the chance of repeat attack, it’s no surprise that most businesses choose to stay quiet.

Not only does being a small or medium business make you a greater target, the consequence is also greater than that of a large enterprise. According to research from the Ponemon Institute2, the cost of a cyber attack costs SMEs $755 per capita, more than double the $282 per capita that larger organisations get struck with. And according to a different study3, 60% of small organisations go out of business within 6 months of a data breach.

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Secure Your Business From Data Breaches

Identity theft is increasing on a global scale, with financial information and client records considered foundational data for cyber criminals that indulge in this practice, whether for strict financial gain or use in fraudulent transactions. The normal practice is that harvested data is used to create other accounts (such as bank, email or other) or indeed continue using existing accounts but changing passwords to prevent legitimate access.

Small to medium enterprises obviously store both financial and health information and are prime targets for hackers. In August 2014. These criminals do not care about your business information but focus more on your personal details such as date of birth, address, etc., using them for services or credit applications.

Australia has had its fair share of data breaches. In 2012, ransomware (software that locks down a computer until a ‘ransom’ is paid using an untraceable digital currency such as Bitcoin) was used to compromise the operations of a Gold Coast medical centre.

Luckily, with a little knowledge and some forward planning, you can protect your medical practice from most of these data breaches. I say most, as even large enterprises are successfully breached by highly skilled hackers on occasion and few servers can continue operation if thousands of hackers launch a simultaneous attack.

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How Well Do Australians Protect Their Online Security and Privacy?

Ever seen your hipster mate on Facebook gush about how talented Justin Bieber is? We’ve often laughed at friends who’ve had their social account hacked as part of a harmless prank. But is this a symptom of a wider problem? Perhaps there are many of us who are leaving our social media accounts vulnerable to much more sinister attacks on our privacy and security.

Melbourne based SEO agency Optimising conducted a recent survey to attempt to find out how educated Aussies are when it comes to protecting their online social profiles. The team surveyed 853 adults across the country earlier in 2015 and asked respondents whether their profiles were public or private, if they’d had their data or personal information shared against their will, as well as their knowledge of some common privacy related technologies.

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Data Security In The Age Of The Mobile Worker

The brave new world of increased mobility means work is an activity rather than a destination. Employees can work from anywhere in the world using mobile devices: they can even choose, manage, and use their own devices in many cases.

This carries enormous benefits to businesses as employees become more productive and available. However, it also creates risk because these devices and the data that resides on them may not be adequately secured, so sensitive company information may be compromised. Organisations must take measures to protect business information on mobile devices.

Using mobile devices comes with new concerns around securing and protecting company data, especially when it comes to storing and transmitting information. When employees use mobile devices, they often also use public cloud services like Google and Dropbox to store documents and information – and these are often beyond the visibility and control of the IT department. As a result, businesses need to consider ways to ensure maximum security for mobile workers that access, share and collaborate on work and documents over mobile devices.

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