Do you know what online marketing technique has the highest return on investment?
Since you have already read the title, you have probably guessed its email marketing.
Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it comes to driving sales and it costs a lot less to implement than other strategies.
If you too want to use this direct and highly-effective marketing channel and get the most from it, you’ll need to do it the right way. This means providing value through your emails and gradually cultivating in your subscribers the desire to buy your product, as well as keeping up with the latest email marketing trends. Here’s our checklist:
1. Mobile optimisation
Optimising your website and email messages for mobile devices are a no-brainer – most people check email on their smartphones, and Australians spend an average of 2 hours on their smartphones every day. The transition of email from desktop to mobile devices won’t stop, and the emergence of wearable devices is yet another proof of this evolution.
On the other hand, mobile devices change subscriber behaviour, and marketers are having a harder time delivering messages that people open and read. Email browsers are becoming increasingly supersized and many experts are advising marketers to keep their subject lines under 35 characters so they are fully captured by mobile browsers.