Personality Branding – The Third Brand Your Business Needs.

There are three layers of branding your business needs to consider:

Product – The brands we associate to a product or service we can buy e.g.: “iPod”
Company – The brands we associate to a company we can buy from e.g.: “Apple”
Personality – The brands we associate to people who represent companies and products e.g.: “Steve Jobs”

The original conversation around branding started with “product branding”.

We saw the earliest brands like “Coke-a-Cola”, “Hoover” and “Marlboro” – Product brands that were so strong they built multinational companies around them. These companies shared the same name and brand identity as their product.

The second layer to come along was when the separation of “product brands” and “company brands” emerged.

McDonald’s was known as the company that sold products like Big Macs and McHappy Meals. Ford adapted and became a company that had many cars rather than just a Model T. General Electric, 3M and LG started producing many product ranges and had both strong product brands as well as company brands.

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End of Financial Year – Sales on the Way

Are you planning to make a technology purchase?

The end of financial year makes many people think about tax and hurriedly scramble to organise deductible expenses in time. At the same, savvy large technology retailers and department stores hold tempting sales. It is very easy to get caught up in the frenzy and make a purchase you might regret. A little groundwork can leave you ready for a win-win situation – you buy in time for the tax benefit, find a good deal at the sale and make sure you have what your business needs so you are left with a device or program that you are happy to use.

Where do I start?

Start by thinking about your business. What are you doing now that would be easier with new technology? What are your competitors offering that makes smart use of technology?

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Stress Free Business

The Number 1 Secret to Stress Free Business – Part 1

by David Candy

I thought that this might catch your attention. Afterall, who wouldn’t want to be stress free not just in business but in life in general? In this series I’m going to walk you through exactly how I have not only helped my clients to achieve a stress free life in business but also how I became free of an issue that plagued me for decades throughout each area of my personal and business life.

Identifying the REAL cause of Stress

So the very first thing I do with people suffering from stress is to sit them down and help them identify the number one cause of their stress. And do you know what I hear time and time again? It’s the responsibility I feel, it’s the workload I have, it’s the staff that work for me, it’s home and balancing the work/ home relationship, it’s finances – the list goes on. Sound familiar?

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5 Essential Apps to Systemise Your Small Business

The most successful businesses are ones that are systemised because business owners are not stuck in the day-to-day grind of work, but rather developing their business. Businesses that have a solid foundation of systems are able to grow much more smoothly, creating fewer headaches for the business owner or manager.

There are 3 key pillars to business systemisation including People, Process and Technology. As a business starts to grow, people are usually employed to perform certain tasks. Typically business owners don’t document what needs to be done and what the most efficient way of doing it is, leaving employees to deliver important work to customers in different ways at varying degrees of standards. In turn, employers are left with inconsistent work, rework and unhappy customers.

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Five Biggest Outsourcing Blunders

After the birth of my daughter in 2012 I started my own Employment Consultancy with a major focus on creating resumes, selection criteria and cover letters for people that either didn’t know how or didn’t have the time.

At a certain point in 2013 I needed to look for outside help to keep up with the demand and after reading ‘The Four Hour Work Week’ by Tim Ferris I decided outsourcing was the way to go.

Now in most cases this has been a great investment but there have been some bumps in the road that I will share with you so you don’t make the same mistake. These are:

Not checking references:

I’ve used www.elance.com with great success. Elance encourages feedback about their freelancers so you can check out references before assigning your job to someone. I received a fantastic proposal from a resume writer with examples of past work he had completed and although he was new to Elance and had no actual references, I hired him based on his examples. It turned out that he had poached the examples from someone else and couldn’t write the most basic of all resumes. When confronted he told me that he was a single dad and needed a job to support his children and could I please pay him anyway. This caused a major headache when I had to redo the resume from scratch within a really short timeframe. ( I no longer outsource any of my writing for this very reason).

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How to Create The Best Homepage

How To Create The Best Homepage For Your Website

by Ivana Katz

The front page of your website, also known as the home, welcome or index page is THE MOST IMPORTANT part of your site, as the majority of visitors will enter your website through there. You have approximately 7 seconds to grab someone’s attention and entice them to read more or take particular action. Unfortunately, most website owners don’t realise this and forget to include key elements, which include:

1.Features and Benefits

Make your welcome page about what you can do for your visitors. Outline the benefits and features your business can offer them. Solve their problems.

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