Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing game. Competition, especially in the digital marketing space, is now fiercer than ever.

While most businesses know they can benefit from an SEO company’s services, their marketing budgets may not be big enough to enable them to purchase an all-inclusive package with all the bells and whistles. Instead of giving up, these companies should do some groundwork to ensure they get the most out of their existing SEO campaigns.

Research your competitors

Small business owners often don’t have a very clear idea of who their direct competitors are. They also tend to be unfamiliar with the wants and needs of their target audience, and clueless as to what’s “trending” in their industries. In addition, business owners often develop tunnel vision and a single-minded focus on sales. This can be fatal in the online space.

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Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right.

Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships with them.  Despite the overwhelming argument for email, small business owners still tend to shy away from the channel in favour of simpler, more familiar methods of communication such as Social Media and their website.

With 4,300% ROI – for ever $1 spent on email, businesses receive $4300 in return (ExactTarget, 2014) – email is significantly more effective than SEO, Direct Marketing and Social Marketing.

If you’re starting out with email, follow our easy steps to email success.

Step 1: Do Your Research

Define Your Strategy
Before you embark on this new marketing initiative, take a step back and work out what you’re trying to achieve from it.  Are you looking for leads? Sales? Regular communication with your customers?  Once you’ve got a clear direction in mind, you can use it to inform your overall email strategy.

What’s In it For Customers?

You’re going to get in touch with your customers more regularly, which can only be positive for your business.  But what’s in it for them? Why should they hand over their personal details to you? It’s important to define this right from the beginning.  If you don’t have anything valuable to offer, who’s going to bother to read it, let alone sign up.

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Top 7 Email Marketing Latest Trends

Do you know what online marketing technique has the highest return on investment?

Since you have already read the title, you have probably guessed its email marketing.

Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it comes to driving sales and it costs a lot less to implement than other strategies.

If you too want to use this direct and highly-effective marketing channel and get the most from it, you’ll need to do it the right way. This means providing value through your emails and gradually cultivating in your subscribers the desire to buy your product, as well as keeping up with the latest email marketing trends. Here’s our checklist:

1. Mobile optimisation

Optimising your website and email messages for mobile devices are a no-brainer – most people check email on their smartphones, and Australians spend an average of 2 hours on their smartphones every day. The transition of email from desktop to mobile devices won’t stop, and the emergence of wearable devices is yet another proof of this evolution.

On the other hand, mobile devices change subscriber behaviour, and marketers are having a harder time delivering messages that people open and read. Email browsers are becoming increasingly supersized and many experts are advising marketers to keep their subject lines under 35 characters so they are fully captured by mobile browsers.

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Email Marketing on a Budget

Most business owners I talk to would like to use email more effectively to support their business. But with all the things a small business owner has to balance, time is always the biggest challenge when it comes to getting these things in motion.

  • Time to learn a new technology
  • Time to write the emails
  • Time to design them

There are great companies who will take care of most of this for you, but without understanding the real return on investment of email in your circumstance, it’s sometimes difficult to justify paying someone.

This double edge sword creates a hesitation in getting started and as a long time user of email marketing it’s a real shame. To help change that I’m going to share with you some tips to bootstrap getting your email marketing campaigns underway.

It’s time to roll up the sleeves and get it done.

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How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies.

A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time.

Or perhaps a business just wants everyone – their employees and most loyal customers – to have a great time by holding a concert.

The list of reasons could go on and on but here’s the bottom line: you’ve organized an event and you want it to be a success without taking valuable hours away from your business.

So how do you go about encouraging attendance or registrations for your seminar, conference, or concert without losing time and big bucks?

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Three Ways to Grow Your Business Using Twitter

Social media is heavily promoted by bloggers as a marketing must. For most B2B companies, Twitter is one of the most frequently used and often wrongly used social media channels. Below are three ways we use Twitter every day to improve our business.

1)    Listen closely to your customers

Most companies do a good job of listening to customers when they directly complain or message the business. It’s not enough in 2015 to do a good job of hearing direct messages. You can learn more from your customers by listening to everything they’re saying. When you find a customer on Twitter simply add them to a list. (We called ours simply #ourclients) By occasionally reading this list we are able to predict what clients may want from us before they tell us. We’re not mind-reading just paying attention.

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Your 4 Rules For Winning at Brand Social Media

If you want to be leader in your industry, there is no better way to become one than using social media. There are many ways to embark in the internet world, but using its full power needs more than frequent tweeting and sharing adorable puppy photos. Conquering the social media as a brand takes dedication and puts the creative thinking to its limits.

Want to ride on the tip of the waves of the media trends and put your company in the spotlight? Come on and join the ride to creating the best SM brand start-up for your business.

Save The Date

In the social world, timing is everything. Tweet a bit too late how that local event rocked your town and you won’t make any difference. It would still be something your followers may like, but they would definitely pass it if it is the 10th one on that topic they have read today. If you are going to rule Twitter, Facebook, Reddit and Instagram, you need to act fast. If you don’t provide accurate information about your industry in the right time, you might lose a large number of potential fans.

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Personalised Marketing: The Art of Making Your Customers Happy

Having more than 90% profitability, Australian small businesses have become one of the most profitable investment opportunities in the Southern Hemisphere. Yet, not all business spheres meet such a tremendous success. According to the Griffith University reports, administrative and support services along with professional cleaning companies are one of the highest rated industry sectors in the country. But what makes these branches a one way ticket to success?

The Outset of The Australian Small Business Industry

After the outset of the Global Financial Crisis, many entrepreneurs turned their attention to industries which are still not oversold and provide an inexhaustible market capacity. Still developing at that time, the Australian cleaning industry revealed incomparable investment opportunities with a turnover expected to pay off the initial price in the first years of the business development.

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