Audience Segmentation 101: Your Guide To Gain More Targeted Customers

In the business world, it’s important to gain the right customer base the first time in order to see positive results in your profits and from your marketing efforts. The problem is with such a broad spectrum of customers, it can be hard to work out exactly how to target the right customer so you can see more conversions and sales overall. If you’re in this predicament, here’s an expert guide on audience segmentation and how you can use it to gain more targeted customers for better ROI.

Audience Segmentation Can Improve Your ROI and Customer Base

Audience segmentation can help you improve your profits because it can drive in more customers that are directly related to your business and what you’re offering. Segmenting your audience is the process of narrowing down your audience until you have the most relevant customer. Why does it improve your customer base and ROI?

  1. Because it allows your business to market to the right and relevant audience.
  2. Because you place more money into the right marketing areas instead of the wrong ones, lowering your spending. This in turn gains you more profits.

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Keeping It Simple to Stand Out

Branding is more important for big corporate business right?

Wrong.

Branding is even more vital for small business, where there is usually limited time and budget available for promotion and you can’t afford to waste it on marketing that doesn’t work.

Without a brand. most businesses end up with WOFTAM marketing – a waste of flipping time and money, because they lack the simplistic yet clear message that a brand provides.

A brand is like a compass for your marketing, keeping you in the right direction, ensuring your message is on-brand and that you consistently stand out and engage with the right target audience.

And standing out is crucial when competition is fierce.

Without a strong brand a small business disappears amongst others in the industry, leaving you competing on price alone and that’s a race to the bottom. That’s especially important for service providers where you are exchanging your time for money.

Without a clear brand direction you tend to get a bit lost, you waffle and flounder when it comes to explaining why someone should choose you.

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Branded Emails – Market your business with every email you send

What if you can use the power of email broadcasting in every email you send out rather than in just one campaign?

Well now you can and it’s called branded emails.

Branded emails can be designed like the emails and e-newsletters you send out in your email marketing campaigns. They’ll be branded in your logo and colours, and contain high-impact graphics, images and links to your website and social media pages.

It’s easy to do. You don’t have to download any new software or install a new application. You send a branded email just like you would a regular email, using your normal email programs such as Outlook, Macmail, Gmail and so forth.

Why you need branded emails :

Your brand is a powerful asset. It represents who you are and what you do, and reflects the personality of your business.

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Sales Pitch

Pitching Suicide – How to kill your pitch in 7 easy steps.

It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you’re going to destroy something beautiful, do it right. These are the 7 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 7 Pitch killers.

1. TALKING TOO MUCH AND GOING TOO SLOW 

The human brain is being carpet bombed by billions of bits of data from all 5 senses every second. To avoid making you feel like you’re in the middle of a horrendous trip, the human brain has evolved to radically filter inbound information.

You think that there is so much about your opportunity that is amazing, and you think that by telling people more, they’re going to be even more impressed. Instead what happens is our brains register that we’re under information attack and it begins rapidly purging not just the deluge of useless information you’re forcing upon it, but everything. (Command + A) Delete. Gone. Next. Good journalists ask “What words can I remove without losing the meaning of the sentence?”. Do that and see the difference.

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