For a long time, content marketing has been a key channel in any successful online strategy. Quality, unique content is the best way for companies to increase their social signals, obtain natural inbound links and engage prospective customers en masse.
Recently, more and more brands are turning to video content marketing. And for good reason: it’s estimated that by 2017 video will make up nearly 70% of all consumer traffic. Currently YouTube receives more than a billion unique visitors every month. A well-crafted video can say a lot about your brand in a short space of time. This makes it an effective way to get your brand’s messages out quickly to many people.
We often hear about successful video marketing campaigns from global companies with huge advertising budgets. But how can small and medium sized businesses with more conservative budgets leverage the power of video content? We look at a few simple ways companies can increase the reach and impact of their campaigns.