How to Juggle Being a Dad, Husband and Business Owner

Juggling being a dad, husband and business owner can be challenging at times.

My name is Paul Ames and I operate “Skye’s The Limit Career Counselling” which helps professionals who struggle to roll out of bed each morning for a job that makes them miserable, we help you to create an unstoppable positive mindset and uncover a career path you desire.

I named my business after my 2 year old daughter Skye, creating a balance in all of the above areas requires great time management, compromise and a positive and driven mindset. When I first started , I found myself falling into a common pitfall of focusing too much on growing and expanding my business and as a result I didn’t spend enough time with my family. I believe that whenever you have kids you develop and refine amazing time management skills and learn to prioritise your tasks more efficiently.

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The Study of Excellence – What Makes Some Excel and Others Merely Competent

In the 1970s linguist John Grinder and mathematician Richard Bandler studied individuals who were excellent in their field to find out what made them different to those who were merely competent.  They discovered that their beliefs, mindset and strategies are what set them apart.

Beliefs

Did you know that our perceived limits are not our actual limits?

Most of us are limited by what we believe is possible.  For example, no one believed it humanly possible to run a mile in four minutes.  When Roger Banister was training for this feat, doctors told him that his body would not cope.  They said his lungs would explode and his heart would stop under the pressure.  He didn’t listen to them.  He just did it!  He ran a mile in 4 minutes and lived to tell the tale.  That same year 35 runners completed a mile in four minutes too. Once they believed it was possible, they challenged themselves to do it and they did it!  A teacher once told me that I was no good at foreign languages, so I stopped studying French at school.  Years later I had the opportunity to live in Spain but was worried about the language barrier, so much so that I nearly didn’t go.  Within three months I was contributing confidently to conversations and many Spaniards said I had a great accent.

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Dadpreneurs – Balancing Business and Family Life

As a Dadpreneur, there’s no such thing as work-life balance, there’s just balance. I love what I do, but I also love my family and being equally committed to both isn’t easy to accomplish. It’s a constant battle to stay on top of both, particularly at the weekends when you have client work to do, but also realise that it’s the only time that you get to properly hang out with the kids.

That’s my choice of course and I could quite easily take a 9-5 job and have the weekends to myself like other Dads, but that would make me unhappy and no family wants a Grumpy Daddy.

When I decided to work for myself, my wife (who works full-time as well) and I decided that we would explain it to the kids. Despite them being 8 and 6 we felt that it was important that they understood what my being self-employed would mean and how it would impact their lives. Of course, there were positives and negatives. The negatives meant that I wouldn’t be able to go on all of the day trips at the weekend, whilst the positives meant that because I had more flexibility I’d be able to do more school drops off and even some pick-ups. The kids were great about it, but didn’t quite understand why I wasn’t going to the same place every day like other Dads!

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The 3 Questions Mumpreneurs Must Ask Themselves

We all know that there are some extraordinary women in this world. Women who not only raise a family and juggle the household, but create, kickstart and grow a successful business. What else do we know? Well there is a new word in the English language to describe such a person and that is “Mumpreneur”.

The Oxford dictionary explains it as “a woman who sets up and runs her own business in addition to caring for her young child or children”. To me that sounds so beige. Too compartmentalized. Being a mumpreneur is a serious commitment, where life and business simultaneously flow together. I believe mums can have a financially successful business that is also personally fulfilling while nurturing a family as well. They just need to know the steps and have the courage to do it.

If you are about to jump into this world or already have jumped, there are 3 important questions you need to ask yourself in order to create your success:

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Finding a balance between running your business and being a new mum

My husband and I run multiple ecommerce businesses, and as such, have everything from “mature” sites to brand new online stores that we’ve launched quite recently. It’s been quite a journey for us over the years, but last year we also decided that maybe it was time to throw a baby into the mix!

Of course, we had some idea that our life would change completely, everyone knows that right? But when our baby boy was born in May 2015, I really didn’t understand just how completely and utterly dependent he is on us. Much like our younger businesses really.

Fortunately, we spent the nine months of pregnancy relatively wisely. In hindsight, there was always more we could have done, but we spent much of that time focused more on developing systems and building our team than “chasing the next big thing”. This meant training people to do our customer support, shipping, web development, and marketing, so that we would be able to spend our limited time steering the ship, instead of rowing the boat.

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What I wish I knew when I started my business

Have you ever wished your present self could have one of ‘those’ conversations where you pass on valuable knowledge to your younger self? I have several times now, and yet that conversation is yet to happen!!

If your present self can’t have one of those conversations either, I’d best help you both out and let’s have it now.

In the several businesses I have launched over the years, here are some of the business tips I wish I had known or been guided towards.

Business Tip 1: Know and Understand Your ‘Why’

What’s your purpose for starting this business instead of going to work for someone else? Perhaps it’s for family reasons, or you are like me and aren’t a very good employee.

Getting very specific about your ‘why’ will help when things don’t go your way. You may have had a bad experience with a client or lost a contract.

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Juggling motherhood and business

Like many corporate women who realised they couldn’t maintain their demanding career and be a mum, I set out to create my own business working from home. While I’ve always been the type of person who is very busy, highly organised and internally driven to succeed, it wasn’t long before I realised that working from home with a baby rarely goes to plan. And while I’d heard so many people say don’t try to do anything else except sleep and eat once the baby is here, it’s not so simple when you’re running your own business as there’s no one to pick up t he slack for you!

Over the last 2 years I’ve managed to build a good rhythm and while I’m by no means an expert, I’d like to share a few tips that have helped me work from home while being a mum:

1. Chunk out your day

I find that doing too many things at once can make me more inefficient and left feeling frazzled. I’ve learnt to chunk out my day so that I’m able to focus on one task at a time and complete it to a higher level rather than rushing through millions of things and making errors along the way. For example, I might allocate 2 hours to paying invoices, 1 hour to responding to customer emails and 2 hours to drafting up and scheduling newsletters etc. I will ignore any new emails that come through during times that I haven’t allocated to checking/responding to emails.

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Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing game. Competition, especially in the digital marketing space, is now fiercer than ever.

While most businesses know they can benefit from an SEO company’s services, their marketing budgets may not be big enough to enable them to purchase an all-inclusive package with all the bells and whistles. Instead of giving up, these companies should do some groundwork to ensure they get the most out of their existing SEO campaigns.

Research your competitors

Small business owners often don’t have a very clear idea of who their direct competitors are. They also tend to be unfamiliar with the wants and needs of their target audience, and clueless as to what’s “trending” in their industries. In addition, business owners often develop tunnel vision and a single-minded focus on sales. This can be fatal in the online space.

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Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right.

Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships with them.  Despite the overwhelming argument for email, small business owners still tend to shy away from the channel in favour of simpler, more familiar methods of communication such as Social Media and their website.

With 4,300% ROI – for ever $1 spent on email, businesses receive $4300 in return (ExactTarget, 2014) – email is significantly more effective than SEO, Direct Marketing and Social Marketing.

If you’re starting out with email, follow our easy steps to email success.

Step 1: Do Your Research

Define Your Strategy
Before you embark on this new marketing initiative, take a step back and work out what you’re trying to achieve from it.  Are you looking for leads? Sales? Regular communication with your customers?  Once you’ve got a clear direction in mind, you can use it to inform your overall email strategy.

What’s In it For Customers?

You’re going to get in touch with your customers more regularly, which can only be positive for your business.  But what’s in it for them? Why should they hand over their personal details to you? It’s important to define this right from the beginning.  If you don’t have anything valuable to offer, who’s going to bother to read it, let alone sign up.

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The 5 Documented Habits Successful Entrepreneurs Have

Most new businesses fail. Despite such a high failure rate, some business owners do manage to find success beyond their wildest dreams. However, their success was not a coincidence. Successful entrepreneurs all share certain traits and behaviours that help lead their companies to prominence. Below is a list of five habits that all successful entrepreneurs have.

1. Always Plan for the Future

One habit of successful entrepreneurs is always planning for the future. This includes both the immediate future as well as one, two, five and ten years ahead. True entrepreneurs are never completely satisfied with current successes. When Sir Richard Branson found success with Virgin Records, he was already plotting his entry into the airline business. After finding success with Virgin Airlines, he started plotting his company’s expansion into space travel. Entrepreneurs should always think ahead.

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