Data Security In The Age Of The Mobile Worker

The brave new world of increased mobility means work is an activity rather than a destination. Employees can work from anywhere in the world using mobile devices: they can even choose, manage, and use their own devices in many cases.

This carries enormous benefits to businesses as employees become more productive and available. However, it also creates risk because these devices and the data that resides on them may not be adequately secured, so sensitive company information may be compromised. Organisations must take measures to protect business information on mobile devices.

Using mobile devices comes with new concerns around securing and protecting company data, especially when it comes to storing and transmitting information. When employees use mobile devices, they often also use public cloud services like Google and Dropbox to store documents and information – and these are often beyond the visibility and control of the IT department. As a result, businesses need to consider ways to ensure maximum security for mobile workers that access, share and collaborate on work and documents over mobile devices.

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How To Fix A Data Breach: Fast And For Good

The Australian Federal Government this week launched the annual Stay Smart Online Week. In conjunction they have released the Stay Smart Online Small Business Guide. Business owners can use this guide to ensure they are following safe online practices, and have sufficient security in place to protect sensitive data from a potential breach.

This comes at a time when businesses, organisations and government departments are increasingly being subject to data breaches on a regular basis. Yet in what is a growing concern, there appears to be little consensus about what entities should do once a breach is discovered.

Defining a data breach is an exercise in itself. At its core, it refers to an unauthorised access of information on a computer or network. Hacking is the most common example, however the guidelines below apply not just to data breaches but to instances of online bullying, defamation, threats and similar problems in the digital space.

So who should you call when you want to investigate a data breach? The straight answer is that it all depends on what you want to achieve.

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A plan, some understanding and a few resources can keep the bad guys away…

Every business, whether large or small, needs to have a customer-facing website these days, and in the past twelve months Australians spent $17.5 billion on online retail sales. In fact, according to Avast Software, online shopping is Australia’s number one online activity, social media, banking and emailing…before we get down to adult content, illegal torrent sites and checking the weather forecasts, which are also in the top ten.

While this level of online activity is great for commerce in Australia, it also brings with it a host of problems – potentially very damaging ones. Companies and web developers know that a website needs security, but many business owners do not understand the depth of online threats that exist, and the ever-evolving complexity of attacks.

Regardless of whether a website sells directly to the public, or simply exists as a tool to host marketing information and contact details, an attack can be disastrous to business credibility and continuity. Imagine a client happily selling from the web one minute, then having to contact an entire customer base and explain that their security has been compromised. Payment details may have fallen into the hands of criminals, a foreign entity may be blackmailing the company or perhaps there has been a malicious attack and sales can’t continue as the online inventory is down.

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The cost of upgrading your iPhone every year

The iPhone resale market in Australia is thriving through marketplace sites such as Gumtree & eBay raising the question of whether you should sell your old handset and splurge on Apple’s latest version each year, or hold on to it for a few years until technology changes make it worthwhile to upgrade to the next model.

It’s smarter to buy your phone outright

Many of us lock ourselves into financing plans with the major telcos so we can get our hands on the latest phone for “free”, but there is a smarter way to go about it. Tying yourself to a financing plan means you lose the flexibility to decide how often you upgrade to a new phone and in reality, that latest phone isn’t really “free”. You’re paying the mobile service provider a lot more for that handset over the course of your contract; instead, you can pay less overall and recoup some of your cost by buying  the new phone outright and selling your old one online when you’re ready for an upgrade.

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Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing game. Competition, especially in the digital marketing space, is now fiercer than ever.

While most businesses know they can benefit from an SEO company’s services, their marketing budgets may not be big enough to enable them to purchase an all-inclusive package with all the bells and whistles. Instead of giving up, these companies should do some groundwork to ensure they get the most out of their existing SEO campaigns.

Research your competitors

Small business owners often don’t have a very clear idea of who their direct competitors are. They also tend to be unfamiliar with the wants and needs of their target audience, and clueless as to what’s “trending” in their industries. In addition, business owners often develop tunnel vision and a single-minded focus on sales. This can be fatal in the online space.

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Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right.

Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships with them.  Despite the overwhelming argument for email, small business owners still tend to shy away from the channel in favour of simpler, more familiar methods of communication such as Social Media and their website.

With 4,300% ROI – for ever $1 spent on email, businesses receive $4300 in return (ExactTarget, 2014) – email is significantly more effective than SEO, Direct Marketing and Social Marketing.

If you’re starting out with email, follow our easy steps to email success.

Step 1: Do Your Research

Define Your Strategy
Before you embark on this new marketing initiative, take a step back and work out what you’re trying to achieve from it.  Are you looking for leads? Sales? Regular communication with your customers?  Once you’ve got a clear direction in mind, you can use it to inform your overall email strategy.

What’s In it For Customers?

You’re going to get in touch with your customers more regularly, which can only be positive for your business.  But what’s in it for them? Why should they hand over their personal details to you? It’s important to define this right from the beginning.  If you don’t have anything valuable to offer, who’s going to bother to read it, let alone sign up.

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How To Use Images Online Without Getting Into Trouble

Where do you get the pictures you use online?

Like most people, do you simply do a Google Search to find something that matches what you’re looking for?  Another really common practice is to just use clipart.

Unfortunately, just because you can find it online doesn’t mean it’s free to use.

There is a growing trend for artists and image copyright holders to send out letters of demand to people using their images.  If you read forums you’ll find that there are people who think this is a scam and unfair. To give you some context, if artists gave away all of their work for free, they would starve and there would be a lot less high quality images for you to use. Copyright law came about for the purpose of protecting the livelihood of creative people and to make it worthwhile for them to continue to produce creative works for the rest of us to use or appreciate and enjoy.

Claims for payment for use of copyright images are not often scams.

When a copyright owner starts to lose income from their work, they have the right to chase up people who are breaching their rights. Copyright is a bundle of rights rather than just one thing and can be breached in a variety of ways. Copying, distributing, republishing, changing, adapting and translating can all be breaches of copyright. If you are in breach, there is a chance that you will receive a letter of demand.

Letters of demand vary depending upon whether they are a form letter, such as those sent out by Dun & Bradstreet on behalf of Getty’s images, or a letter specifically sent out by a legal firm on behalf of their client. We’ve worked with all sorts.

A letter of demand for breach of copyright will usually cover the following:

·         it has been found that you are using the image on your website “for online promotional purposes”

·         the writer is the artist or is authorised to represent the artist or distributor

·         the artist or distributor holds copyright in the work

·         the writer has been unable to verify that you have permission or are licenced to use the image

·         you are requested to immediately remove the image

·         you are asked to pay a licence fee

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How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies.

A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time.

Or perhaps a business just wants everyone – their employees and most loyal customers – to have a great time by holding a concert.

The list of reasons could go on and on but here’s the bottom line: you’ve organized an event and you want it to be a success without taking valuable hours away from your business.

So how do you go about encouraging attendance or registrations for your seminar, conference, or concert without losing time and big bucks?

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7 Legal Essentials for Business Online: Part 7 – Discrimination & Accessibility Online

An accessible website should operate the same way for all its users, regardless of their physical ability. In other words, web accessibility is all about inclusiveness; it is about making sure no one is left out because they cannot see, hear, or use a mouse or keyboard like any able-bodied person. With Google’s algorithm change in April 2015, this also means your website has to be mobile friendly.

Advocacy groups argue that having an inaccessible website is discrimination and violation of human rights. Some have even gone on to file high-profile lawsuits against multinational companies like Target, Sydney Olympic Committee, AOL and others receiving favorable decisions in court. These cases were able to set some important precedents so that if your site is not yet optimized for disabled users, your company may be at risk of civil litigation.

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How to Get Rid Of Unnecessary Internal E-mails

Do you wish you could get more e-mails every day?  I didn’t think so!  Today I would like to share with you a simple strategy on how you can get back control.

I remember a couple of years ago I was about to deliver a keynote presentation when the CEO of the company asked if it would be OK if he could quickly make an announcement.  Well it didn’t turn out to be announcement, it was more like a full on rant!  He walked onto the stage looking a little disheveled and in his hand he had a whole pile of paper, no actually it looked like a ream of paper.  He went on to explain that this was all the e-mail correspondence he had received with regards to one particular project that he wasn’t even involved in! It also turned out that this was a minor project!  What had been happening is everybody had cc’d every single person they could think of who was even remotely involved in the project on any correspondence!

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