Ever watch the news or read a magazine article and see the launch of a great new product or hear that expert opinion on a topical issue? That my fellow business owners is most likely a result of PR.
Being heard or seen in the media is a priceless and credible branding opportunity that money can’t buy…literally. You can purchase advertising and you can buy sponsorship. You can even hire a PR agency, but even that won’t guarantee you and your business media exposure.