A Key Tip to Establishing Your Business In the Media

Ever watch the news or read a magazine article and see the launch of a great new product or hear that expert opinion on a topical issue? That my fellow business owners is most likely a result of PR.

Being heard or seen in the media is a priceless and credible branding opportunity that money can’t buy…literally. You can purchase advertising and you can buy sponsorship. You can even hire a PR agency, but even that won’t guarantee you and your business media exposure.

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10 steps to improve lead conversion

10 Steps to Improving Lead Conversion with Great Landing Pages

Many SME’s use pay-per-click advertising as a cost effective way of generating leads. Unfortunately, it’s not enough to just have someone click on an ad, businesses need to be able to convert their visitors – by having contacts details exchanged for downloading a paper, signing up to a newsletter, sending an enquiry to start a conversation.
So what are the best ways to optimise landing pages for lead generation campaigns?

Here are 10 to get started:

1. Each landing page should have a dedicated purpose and message. Customise landing pages for each campaign being run so they are relevant to the advertisement they have clicked on and never, never, never send them to a home page.

2. In line with above, immediately address the reason they have arrived at the page – align the message on the landing page with the message in the advertisement they clicked on to get there. In addition, communicate how their needs/interests/issues are being met and highlight the value of the offering.

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Search Engine Optimisation

Basic Principles of Search Engine Optimisation

Google Search Engine’s Goal is simple – to give visitors the most relevant answers to their queries as quickly as possible. With this in mind, Google asks over 200 questions of each page before delivering the results.

Questions such as:

Do the searched words appear in the title of the website, the URL (website address),  headings, copy of the website, image alt tags?

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Promoting Your Website Using Article Marketing

Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!!
WRONG!!! WRONG!!!

So what’s a new entrepreneur to do?

It’s simple!!! Write articles.

Writing articles is an excellent way for you to get free publicity. Getting an article published is free and some publications even pay for your contributions. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.

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Website Design

Website Design Checklist – How To Create a Successful Website

Whether you are creating your first website or looking at improving an existing one, use this checklist to ensure the success of your business online.

1. Domain Name

Register a domain name that has keywords related to your business. Even if your business name is John Smith & Sons, registering a domain name with just the name is not going to help your business from a search engine point of view. Try including some keywords, eg. Johnsmithplumbing.com or yourcityplumbing.com. You can always register additional domain names with your business name or product names to protect your brand and identity, but for the main domain name, make sure you have some key words included. This will help with search engine optimisation later on.

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