Release Your Body
As with most start-ups, City Clinic/BodyBolster was born from a casual conversation based on a personal experience noting a lack of an integrated approach to injury management/rehabilitation.
Q. Describe your business and products/services you offer.
We are an online store and sell Body Bolster, which is a supportive tool that aids in body movement, stretching, yoga, posture and travel.
Q. How long have you been in business?
11 years, started in 2003
Q. How many hours a week do you work in your business?
Never stop working!! 45-60hours
Q. What kind of online and offline marketing do you do and which is working for you?
We work with a PR Agency to engage with the media offline and also run our social media across all social platforms. We also connect with bloggers and fitness people to engage with our products. As well as providing content for other websites and bloggers to post across their own channels. Social media and meeting with people face to face is the most effective way to promote the BodyBolster. It is a really hands on product that needs demonstration to really show its full potential.
Q. How has your website helped you run your business?
The website provides us with a really great front end to share with friends and fans and is also an information hub that people can come to for help and advice on body movement. We are revamping our site with a new look and feel in the near future and feel this will also help people to navigate better.
Q. What obstacles or challenges are you facing at the moment?
Some challenges are scaling up production, dealing in $USD, while maintaining an accessible price point for all people.
Q. Any other comments / points you would like to share about running your business?
BodyBolster is such a positive business to run and we really love the team we work with. We feel truly passionate about health in Australia and know that the BodyBolster will make a difference in this industry.
For more information visit the BodyBolster website.