Continuing Professional Development
Bulletpoints is the brainchild of Jason Elias and Jonathan Seifman. Having worked in the legal services industry for a number of years, Jason and Jonathan established Bulletpoints after seeing how many brochures for continuing professional development events ended up either in lawyers’ bins. Being practical guys, Jason and Jonathan thought there must be an easier way to manage continuing professional development and Bulletpoints was born!
Q. Describe your business and products/services you offer
Bulletpoints is a start up website that helps lawyers keep their knowledge up to date to better service their clients. We aggregate courses for lawyers so they can find them in one place and make the best choices to broaden their skills and knowledge.
Q. How long have you been in business?
The site went live on 10 October 2013.
Q. What made you decide to start this business?
Lifelong learning is so important for professionals. Makes sense to create an open and transparent market for courses.
Q. How many hours a week do you work in your business?
Q. What kind of online and offline marketing do you do and which is working for you?
We are active in social media esp linked in. We have played with Adwords and facebook ads. We also have flyers and attended events. Direct email marketing is the best return on investment for us.
Q. What mistakes have you made in running your business and what lessons have you learnt from those?
Underestimating the time to build a website. It all seems simple but every change needs to be checked and cross checked across the platform.
Q. How has your website helped you run your business?
The website IS the business. We get a few calls asking for recommendations but the site is the product and service.
Q. What obstacles or challenges are you facing at the moment?
As with every web business you need traffic. There are so many things competing for clients attention you have to stand out from the noise. Having more time and money to market would be great.
Q. Any other comments / points you would like to share about running your business?
Yes, the key is to work well with strategic partners. Find others in your area who are after similar clients but do not compete with you. Cooperation and cross pollination are great win-wins in business.
For more information visit BulletPoints website.