Shoes that are not only beautiful, but also comfortable.
Jalni Shah’s love of shoes and heels in particular, doesn’t just stop at ‘they look great!’. She believes, first and foremost they have to look amazing, using only the best quality leathers. Secondly if the shoe is comfortable it will be worn time and time again and not collecting dust at the bottom of the closet!
In Australia there are ‘high street’ brands that don’t use 100% leather on their shoes and then there are the top designers who will charge over $1,000 for a pair of shoes. Within the middle range there are companies out there but Jalni felt the simply elegant styles have been missed and moved into “standard range” and this is why in 2013 she decided to start her business Jaspa King.
Here is what Jalni shared about running her business.
Q. Describe your business and products/services you offer
Jaspa King designs are all about the confident woman who prides herself on being an individual. She empowers herself to only want the best because she knows she deserves it! Jaspa King shoes are hand crafted using only the finest quality leathers . These stiletto heels have an added cushioning layer, which adds another dimension to these gorgeous shoes. Sold via our online store these shoes will seduce you.
Q. What did you do before you started this business?
I was working in the finance industry
Q. Did you have any business training before you started?
No business – just common sense!
Q. How long have you been running your business?
Just over 6 months
Q. How many hours a week do you work in your business?
Every hour possible – I eat, sleep and drink Jaspa King as I love what it stands for. For me its about making every woman feel XXXX
Q. What kind of online and offline marketing do you do and which is working for you?
Market stalls, ladies events, giveaways, radio, fashion bloggers, magazines, stylists. Currently they all are. It is still early days. Over time we will get an idea of what is working and what’s not.
Q. Do you use social media as part of your marketing?
Absolutely! Its a great marketing tool and the best part about it – its free!!! Our facebook page is the most dominant – www.facebook.com/jaspaking.com.au
Q. What mistakes have you made in running your business and what lessons have you learnt from those?
Website layout! First impressions say a lot. Research websites and make sure that your website looks crisp and fresh always. The other mistake that I leaned from – is anything you cannot do – delegate. Try not to take on more than you can handle. I have learned that I should be at the forefront of the business driving sales. All things that are taking me away from my primary task should be outsourced.
Q. How has your website helped you run your business?
The website drives sales and showcases our beautiful strappy heels to a wider audience. We are an online retailer so essentially the website is our shop front.
Q. What obstacles or challenges are you facing at the moment?
The juggling act of three children and the business – Time Management
Q. Any other comments / points you would like to share about running your business?
Thinking about a starting a business – just do it! You’ll never know unless you try.
For more information visit the Jaspa King website