Small Business - My OodleMy Oodle

Your Oodle Community For All Things Poodle Mix

Belinda and her husband own a Cavoodle and wanted a business that fitted with their lifestyle.  It took them a long time to find it, but now that they have they are pleased they did.

This is what Belinda shared about her business.

Q. What did you do before you started this business?

I worked as a Project Manager/Business Analyst in Health Computer Systems

Q. Did you have any business training before you started?

I have a business degree focused in health, my technical and project management skills have helped though the learning curve in other areas was massive.

Q. Describe your business and products/services you offer

MyOodle.com is an online dog supplies store, dog forum and blog specialising in products and information for poodle mix dogs.

Q. How long have you been running your business?

Started development February 2013, Website went live 1 June 2013, Blog August 2013 and Online Shop Nov ember 2013.

Q. How many hours a week do you work in your business?

Approx 30 hours, sometime many more.

Q. What kind of online and offline marketing do you do and which is working for you?

Most social media channels, Facebook, instagram, pinterest, twitter, blog hops, guest blog posts, printed advertising, newsletter, oodle outings, distribution of MyOodle.com stickers.

Facebook is the largest driver of traffic, though the recent changes have meant my reach is dramatically reduced so I’m focusing on other avenues more now.

Q. What mistakes have you made in running your business and what lessons have you learnt from those?

Should have taken more time to research in the beginning, though believe my journey definitely helped me arrive at my destination.

Q. How has your website helped you run your business?

My entire business is online.

Q. What obstacles or challenges are you facing at the moment?

Budget constraints

Q. Any other comments / points you would like to share about running your business?

Getting the idea was the hard part, once you’ve got a good one the only person that will hold yourself back will be you. Don’t talk yourself out of it. Just do it and keep going and going and going. You’ll get there.

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