Innovative Home and Garden Products
Glynis Larkin decided to start selling her product range to give people an alternative to using toxic sprays and pesticides in the home and garden.
Here is what she shared about her business.
Q. Describe your business and products/services you offer
I sell products that are eco-friendly for around the home and garden.
Q. How long have you been in business?
I have been in business for 2 years now.
Q. How many hours a week do you work in your business?
I work everyday at least 6 hours, sending out orders, and replying to journalists requests, and never stop learning which is great.
Q. What kind of online and offline marketing do you do and which is working for you?
I have a website at www.selectipaustralia.com.au where I sell well online. I recently was able to promote a product on Foxtel’s Lifestyle HOME channel which was really successful and have great feedback from customers. I sell to Entomologist suppliers, sell in a number of Pharmacies, Organic Growers, and have also just started trying markets to get face to face contact with my customers and their feedback which is invaluable in ascertaining what customers really think about and want from a product.
Q. What mistakes have you made in running your business and what lessons have you learnt from those?
Some hard lessons have been learnt along the way –
1. the sky high cost of advertising, unfortunately, without which you cannot reach the public or they won’t know that you exist! but the cost of this is too much for any small business to get started!!
2. Initially purchasing a large amount of stock that I thought I would need at the time,
3. and of course the initial cost of storage and logistics I didn’t account for.
Q. What obstacles or challenges are you facing at the moment?
In trying to convince people that there is a safe alternative to pesticides, toxic sprays in the home and the dangers involved in using these sprays, as we already have enough pesticides and poisons on and in our food.
The hardest part is putting across to people that we don’t have to kill everything (even through fear of spiders and insects) as they all have a valuable contribution to the eco-system as well as being a great benefit to us medically.
Q. Any other comments / points you would like to share about running your business?
When explaining to my customers why I promote the bug catching products I sell, that spraying pesticides in the home is dangerous to themselves, their families and pets, besides killing our Australian insects.
I also tell them that Snake Venom injections have been used for over 30 years to give great relief to sufferers of Rheumatiod Arthritis; Scorpion Venom injections have been found to kill breast cancer cells in mice; and a two year study at QLD University is being funded by the Breast Cancer Institute of Australia to test if Funnel Web Venom can be directed to kill cancer and breast cancer cells, because of the way its venom attacks a human body. The incidence of breast cancer in young women between the ages of 25 – 45 is 1 in 7 in the UK, and Australia is following close behind, and no definitive cause has been yet found.
There are many instances of great benefits from our insects and anything we can do to promote less use of pesticides in any shape or form is fantastic news. And now that there is a great reduction in honey bees worldwide, which pesticides may be partly responsible for, and given that one third of the food we eat relies on pollination it’s a serious thought.
For more information visit the Select IP Australia website.