Business blogging, when done right, is an art. However, it can feel as though you’ll never be able to get your popular enough to be read by your audience. Try these tips and tools out, and you’ll have readers flocking to you.
1. Keep focused on your theme
Most successful blogs these days are focused on a specific theme. Before you create your blog, you need to think about what the theme of your blog will be. The more specific you can be, the better. You’ll bring in readers who a have a more specific interest in what you’re selling, and you’re more likely to retain them, too. Keep yourself focused on your theme, and don’t let yourself stray too far.
2. Use editing tools
A good blog is one that is well edited. There’s lots of tools online that can help you get the job done, and done well. When there’s so many available, there’s no reason to try and go it alone.
When you’re editing your own writing – Easy Word Count and Australian Help are good tools to keep in your arsenal. They keep your writing free of spelling and grammar mistakes, and can help you keep to an appropriate length.
If you’re looking for more expert help, a qualified editor may be what you need. There’s plenty of places online where you can find one. All you’ll have to do is put out an advert, then pick the best person for the job from the applicants you get. Good websites to look for editors on include Upwork.com, UK Writings and Scripted.
3. Be consistent in when you write
There’s a lot of bloggers out there who write every day. You can write every day, or every other day, or every week, but you need to be writing consistently. I you do this; it shows your readers that you’re taking your blog seriously, and will coming back with more content. Many a blog has been abandoned so readers will be cautious when they’re considering following you.
4. Know your objective
Before you even put fingers to keyboard, you need to be asking yourself what the point of the blog is. What is you’re trying to achieve? You could be looking to sell a product, or an idea. You could be looking to help others in the same industry. Maybe you’re connecting with other people who do your job. Whatever it is, you need to keep this goal in mind as you’re writing.
5. Proofread your writing
Never put up a blog without proofreading it first. There’s more examples than you can count online of mistakes being spotted after publication. It can make you look unprofessional and foolish, in a forum when you need to be at your best. Before you publish, always check for errors. You’ll be glad you did.
6. Go with the flow
Writing for a blog is much different to writing for print. You have a lot more freedom to explore topics that are of interest to you, and expand on them. When writing blogs, it’s useful to have a basic word count in mind. However, if you need to go more in depth, don’t be afraid to. Tour readers will appreciate it if you take the time to explore a topic properly.
7. Be credible
You’re writing a business blog, but if all you write about is you and your business, you’re going to turn readers off fast. Instead, try sharing tips for people within your industry and help others out. People are much more likely to read if they’re able to take something away from what you’ve written. Remember, your role is to share information and ideas, not just sell your company.
8. Be honest in what you’re writing
As you become more popular, you may be asked to write promotional posts for other bloggers or companies. You could also be asked to promote products. When this happens, be honest about what you’re doing on your blog. Your readers will appreciate it more if you’re upfront about why you’re talking about a certain product or service. When these promotions are made to look as if the blogger is just happening to talk about them, it can look false. Your readers know the score, so just be honest with them.
Now you have the knowledge at your disposal, you can start writing blogs that really engage your audience. Get started and you’ll see just how far you can go with blogging.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and an editor at http://bigassignments.com/. She’s specializing at content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. feel free to contact her on LinkedIn