Search Engine Optimisation (SEO)

Simply submitting your site and then hoping for the best is not an effective strategy. Instead, you must understand the process to achieving top rankings in the major search engines, and then do something about it. To industry insiders, this process is known as search engine optimisation or SEO.

Whilst there is a lot you can do yourself to give your website a boost in the search engines, Search Engine Optimisation can be complex and best left to the experts.  As such, I have partnered up with a professional SEO company who has had more than 9 years of experience in the industry working with leading companies.

Below are some of the services they offer to help your site achieve top rankings.

::  Website Audit

Series of recommendations on how to optimise your website for the maximum exposure on all major search engines

:: Search Engine Ranking Report

Monthly report detailing the trend, the movement and the performance of your targeted keywords on the major search engines.

:: Keyword Advisor

Research conducted to ensure the right keywords are targeted.

:: Search Engine Submitter

Submits your website pages to the major Australian and International search engines.

For improved search engine visibility and market awareness, increased online leads and sales, they will implement the following tactics for your search engine marketing program.

:: Identify measurable objectives

Improved search engine rankings, leads and sales

:: Perform competitive analysis

Identifies current position in relation to competitors

:: Perform keyword analysis and research

Determines target phrases for maximum impact

:: Perform site analysis

Defines technology requirements for optimisation and whether there are any barriers to overcome with current site architecture or structure to indexing

:: Produce Tactical Plan

Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives

:: Perform SEO

Includes optimisation of code on appropriate pages of current site and may include creation of additional content specific pages. We'll either perform optimization directly or work with your web development team and guide implementation

:: Manual Submissions

Targets the top 10 search engines and directories - Google, Anzwers, All The Web, Looksmartt, AltaVista, Yahoo, Ninemsn, Excite, Lycos, MSN Monitor and Report - We can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines

:: Refine and Improve

Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary.