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First Steps In Launching A Successful Marketing Campaign

The success of an up-and-coming startup depends heavily on the marketing approach. Before you focus all your effort into a marketing campaign, first you need to devise a proper marketing plan, complete with a system which encompasses all the marketing initiatives you need to take in order to ensure the success of said plan. Whether you’re using content marketing, e-mail marketing or a lead generation campaign, each initiative needs to have a specific plan driving its execution and guaranteeing the return of your marketing investments.

Difference between a marketing plan and marketing campaign

People who aren’t directly related to the marketing industry often confuse these two terms. A marketing plan describes the complete picture when it comes to marking your business. This includes identifying specific marketing strategies which will be used to engage the target audience and interest them in the products and services you’re offering. A marketing campaign is just a small part of the overall marketing plan and describes a particular marketing action used for achieving a particular goal or objective.

Identifying and reaching target audience

Before you define the trajectory or your campaign, first you need to think about who your target audience really is. You might be thinking “but I already know what my target audience is”, but in reality, it’s not that simple. The target audience of a marketing campaign doesn’t necessarily have to be the one purchasing your products and services. Marketing campaigns differ depending on what you’re trying to accomplish. Increasing the engagement, getting more visitors, leads or conversion all require a different approach and focus on different audiences.

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Three Ways to Grow Your Business Using Twitter

Social media is heavily promoted by bloggers as a marketing must. For most B2B companies, Twitter is one of the most frequently used and often wrongly used social media channels. Below are three ways we use Twitter every day to improve our business.

1)    Listen closely to your customers

Most companies do a good job of listening to customers when they directly complain or message the business. It’s not enough in 2015 to do a good job of hearing direct messages. You can learn more from your customers by listening to everything they’re saying. When you find a customer on Twitter simply add them to a list. (We called ours simply #ourclients) By occasionally reading this list we are able to predict what clients may want from us before they tell us. We’re not mind-reading just paying attention.

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Personalised Marketing: The Art of Making Your Customers Happy

Having more than 90% profitability, Australian small businesses have become one of the most profitable investment opportunities in the Southern Hemisphere. Yet, not all business spheres meet such a tremendous success. According to the Griffith University reports, administrative and support services along with professional cleaning companies are one of the highest rated industry sectors in the country. But what makes these branches a one way ticket to success?

The Outset of The Australian Small Business Industry

After the outset of the Global Financial Crisis, many entrepreneurs turned their attention to industries which are still not oversold and provide an inexhaustible market capacity. Still developing at that time, the Australian cleaning industry revealed incomparable investment opportunities with a turnover expected to pay off the initial price in the first years of the business development.

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Sales Pitch

Pitching Suicide – How to kill your pitch in 7 easy steps.

It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you’re going to destroy something beautiful, do it right. These are the 7 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 7 Pitch killers.

1. TALKING TOO MUCH AND GOING TOO SLOW 

The human brain is being carpet bombed by billions of bits of data from all 5 senses every second. To avoid making you feel like you’re in the middle of a horrendous trip, the human brain has evolved to radically filter inbound information.

You think that there is so much about your opportunity that is amazing, and you think that by telling people more, they’re going to be even more impressed. Instead what happens is our brains register that we’re under information attack and it begins rapidly purging not just the deluge of useless information you’re forcing upon it, but everything. (Command + A) Delete. Gone. Next. Good journalists ask “What words can I remove without losing the meaning of the sentence?”. Do that and see the difference.

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