What is the big deal about privacy? Everyone gives all their personal information to companies like Facebook and Google, so why not give it to your business? Data privacy is a big deal, particularly in Europe and Cyber-crime is on the increase, or at least awareness of it is. If you collect information, then you are obliged to provide at least minimum protection against disclosure.
So who is covered? If you collect the contact details of your customers, you are collecting personal information which is protected under privacy laws. If you are a small business, you may not have to comply with privacy laws, but if you want your customers to feel secure in giving you their information, it is advisable to comply.