Posts

Sales Pitch

Pitching Suicide – How to kill your pitch in 7 easy steps.

It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you’re going to destroy something beautiful, do it right. These are the 7 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 7 Pitch killers.

1. TALKING TOO MUCH AND GOING TOO SLOW 

The human brain is being carpet bombed by billions of bits of data from all 5 senses every second. To avoid making you feel like you’re in the middle of a horrendous trip, the human brain has evolved to radically filter inbound information.

You think that there is so much about your opportunity that is amazing, and you think that by telling people more, they’re going to be even more impressed. Instead what happens is our brains register that we’re under information attack and it begins rapidly purging not just the deluge of useless information you’re forcing upon it, but everything. (Command + A) Delete. Gone. Next. Good journalists ask “What words can I remove without losing the meaning of the sentence?”. Do that and see the difference.

Read more

End of Financial Year – Sales on the Way

Are you planning to make a technology purchase?

The end of financial year makes many people think about tax and hurriedly scramble to organise deductible expenses in time. At the same, savvy large technology retailers and department stores hold tempting sales. It is very easy to get caught up in the frenzy and make a purchase you might regret. A little groundwork can leave you ready for a win-win situation – you buy in time for the tax benefit, find a good deal at the sale and make sure you have what your business needs so you are left with a device or program that you are happy to use.

Where do I start?

Start by thinking about your business. What are you doing now that would be easier with new technology? What are your competitors offering that makes smart use of technology?

Read more