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How to Defend Your Business Website from Negative SEO

Even if you’ve been playing by Google’s rules, keeping up with frequent algorithm changes, you might still find yourself to be a victim of negative SEO.

How come?

You have to look over the fence into your competitor’s backyard, as they might be the ones playing it dirty, setting up traps in order to make sure you fail. By dropping out of search engine’s good graces, your company is bound to hit the bottom, what has a negative effect on your rankings, visibility, visits, and, ultimately, conversions and revenue.

What many tend to forget is that once you hit the rock bottom, the only way you can go is – up. But how?

1. Use Google Search Console alerts

Google Search Console represents extremely valuable collection of tools which include information about search traffic, search appearance, technical status update, crawl data and other educational resources. With this in mind, it is evident why it found its place in almost every website owner’s, webmaster’s and SEO professional’s toolbox.

If you’re using Google Search Console as well, then you know you can leverage it to monitor the safety of your website. It helps you detect any kind of abuse, and to react quickly to any weird activity, turn on alerts. In order to do that, go to the GSC dashboard, choose settings and then go to Preferences. There you simply enable email notifications and you’ll get alerts directly to your inbox.

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5 SEO Tasks Your Secretary or Assistant Can Do in Their Spare Time

When you’re out of the office or during downtime, your secretary could be completing SEO tactics that won’t take up too much time. He or she could be maximizing your website in the search engines in between answering your phones or scheduling your appointments.

1. Research and Target Relevant Keywords

Before adding more content or following any of the other suggestions, it’s vital that your secretary is able to find relevant keywords for your industry. The keywords should be more specific than a general one like HVAC, home builder or lawyer. When you choose keywords, they have to be more specific to ensure that you’re moving up in the search engine rankings. It’s not enough to publish a website. If you want to find organic traffic through SEO, you have to find the right keywords. If you’re a personal injury attorney, use keywords like car accident lawyer or slip and fall attorney to gain relevant traffic. You can use Google’s own keyword planner to find the right SEO keywords.

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Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing game. Competition, especially in the digital marketing space, is now fiercer than ever.

While most businesses know they can benefit from an SEO company’s services, their marketing budgets may not be big enough to enable them to purchase an all-inclusive package with all the bells and whistles. Instead of giving up, these companies should do some groundwork to ensure they get the most out of their existing SEO campaigns.

Research your competitors

Small business owners often don’t have a very clear idea of who their direct competitors are. They also tend to be unfamiliar with the wants and needs of their target audience, and clueless as to what’s “trending” in their industries. In addition, business owners often develop tunnel vision and a single-minded focus on sales. This can be fatal in the online space.

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Search Engine Optimisation

Basic Principles of Search Engine Optimisation

Google Search Engine’s Goal is simple – to give visitors the most relevant answers to their queries as quickly as possible. With this in mind, Google asks over 200 questions of each page before delivering the results.

Questions such as:

Do the searched words appear in the title of the website, the URL (website address),  headings, copy of the website, image alt tags?

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