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Social Media for Marketing

As a Small Business owner, it’s a wise decision to leverage the power of Social Media for Marketing to increase Brand Awareness and Build Customer Loyalty.

After years of being a Social Media Marketer, I want to share with you the 4 foundational keys to your long-term success online.

100% Commitment

It all starts with a commitment. When you truly make the decision to use Social Media for Marketing your Small Business, make sure you are fully committed to doing whatever it takes to be successful. This means that when you create a Social Media Account, you don’t just post for a week or 2 and then move on to the next one because you don’t see instant results or you lose focus.

Tip: The worst thing you can do for your Brand Awareness is to create multiple accounts and leave them dormant for months on end. This doesn’t give a good first impression nor does it build trust with your target audience.

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Social Media Tips for Small Business Owners

Growing the awareness of a small business on social media is not easy, particularly if you are providing a relatively niche service such as window furnishings. However, that’s not to say it is impossible. When I took over my company’s social media channels, we had just 167 followers on Twitter… just over a year later, we are now on over 2,300 – a number which continues to rise. Similarly, the Facebook likes have gone from 1,200 to over 3,300, completely organically.

Offer Incentive

Buying followers is never a good idea, and it is easy to spot if a company has done this thanks to the many dead accounts on their Follower page. Nonetheless, if your social media accounts are in need of more followers, one organic way to grow your numbers swiftly is to run a competition. Sponsor a post on Facebook and Twitter, ensuring you hashtag the word “competition” within the post, and offer a prize that is related to what your company does.

For example, we recently ran a competition to coincide with Roald Dahl Day, which gave five people the opportunity to win a cushion in a Roald Dahl fabric of their choice. All they had to do was follow and retweet the post, and with a £20 budget behind the Tweet, we got over 400 new Twitter followers, and the post was retweeted more than 800 times.

Naturally, you will lose a few followers once the competition is over, but thousands of people across social media will have been made aware of your company and what you do.

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5 Ways to Leverage Social Media for Small Business

There’s no doubt social media is one of the most cost effective marketing channels. With almost 2 billion social media users worldwide, it comes as no surprise that millions of businesses are using social networks to build their audience, grow brand awareness, generate website traffic, generate leads and get ahead of competition. For small businesses, there is no end to the growth opportunities effective social media marketing campaigns can bring.

There are 5 main ways small businesses can leverage the power of social media to grow.

Method 1: Putting together a social media strategy

A social media strategic plan is simply the summary of everything you plan to do and achieve for your business using social networks. Your plan should first include the social network or social networks you plan to use. There is no need to join every social network if their audience doesn’t match the one you wish to target. For example, Pinterest attracts mainly women who are into arts and crafts, so if your business targets men from the corporate world, Linkedin might be a better fit. You plan should also include the content you plan to publish, making sure it’s not too one-dimensional. In other words, your content should be a balance between posts about your business and products, posts about your customers and staff to humanize your brand, educational information for your audience, etc…

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Why Facebook Marketplace Is Not Just Another Sales Channel

The recent launch of Facebook’s new Marketplace service has been met with more than a little acclaim in Australia and elsewhere. It’s now possible after all, for individuals to buy and sell items among people in their immediate local communities.

watch video here

Will Facebook Marketplace eventually kill off the suburban garage sale? Probably. The service, after all, is available directly through Facebook Messenger, an app used by over 450 million people each and every day.

Why Local Businesses need to Start Looking at Marketplace

However, while Facebook Marketplace is being marketed as an easier, more localized alternative to platforms such as Ebay for everyday users, Marketplace has phenomenal potential for local business owners also.

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How to Get More Instagram Followers

1. Make your prof pic and bio amazing and noticeable

The first thing people see is your Instagram biography and picture when scrolling through Instagram. Make yours pretty to look at and different enough to click on. This can include plenty of emojis and any awesome quotes you want to feature in your bio. Make your name catchy and relevant to your brand as well. You want to catch the attention of the other 400 million accounts out there so have fun with your profile and don’t be afraid to stand out.

Trying different combos of C a P i T a L letters also gets you noticed. Play around and have fun with your bio and pic.

2. Pick 1 theme and don’t post selfies or #kidpics

You want your theme to be exactly what your audience loves to look at and can’t live without. If you sell shoes, post gorgeous shoe pictures, hashtag relevant #shoes, and throw in a few inspiration quotes on top of some of your shoe pics.

You just went to the park with your kid? Save that for your personal Instagram if you want to retain followers on your business’ themed account. This will promote trust and a loyal following of interested people.

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How To Promote Your Company’s Seminar Or Conference On Twitter: 3 Things You Can Do TODAY

There are many reasons why a business would run an event. A conference could provide networking opportunities and may help land strategic partnerships with local companies.

A seminar, on the other hand, is an excellent tool for showcasing your company’s expertise while garnering high quality leads to convert at a later time.

Or perhaps a business just wants everyone – their employees and most loyal customers – to have a great time by holding a concert.

The list of reasons could go on and on but here’s the bottom line: you’ve organized an event and you want it to be a success without taking valuable hours away from your business.

So how do you go about encouraging attendance or registrations for your seminar, conference, or concert without losing time and big bucks?

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Three Ways to Grow Your Business Using Twitter

Social media is heavily promoted by bloggers as a marketing must. For most B2B companies, Twitter is one of the most frequently used and often wrongly used social media channels. Below are three ways we use Twitter every day to improve our business.

1)    Listen closely to your customers

Most companies do a good job of listening to customers when they directly complain or message the business. It’s not enough in 2015 to do a good job of hearing direct messages. You can learn more from your customers by listening to everything they’re saying. When you find a customer on Twitter simply add them to a list. (We called ours simply #ourclients) By occasionally reading this list we are able to predict what clients may want from us before they tell us. We’re not mind-reading just paying attention.

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Your 4 Rules For Winning at Brand Social Media

If you want to be leader in your industry, there is no better way to become one than using social media. There are many ways to embark in the internet world, but using its full power needs more than frequent tweeting and sharing adorable puppy photos. Conquering the social media as a brand takes dedication and puts the creative thinking to its limits.

Want to ride on the tip of the waves of the media trends and put your company in the spotlight? Come on and join the ride to creating the best SM brand start-up for your business.

Save The Date

In the social world, timing is everything. Tweet a bit too late how that local event rocked your town and you won’t make any difference. It would still be something your followers may like, but they would definitely pass it if it is the 10th one on that topic they have read today. If you are going to rule Twitter, Facebook, Reddit and Instagram, you need to act fast. If you don’t provide accurate information about your industry in the right time, you might lose a large number of potential fans.

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Preparing your small business for 21 century

How to Ensure Your Business is Equipped for the 21st Century

by Andrew Boyd

In the fast-paced business world, things are evolving all the time. If you want to maintain the success of your business, you need to ensure that you are keeping up with the changing times, and adapt to all of the new demands that are being thrown your way.

Although the economy does seem to be on the right path once more, it can still be a difficult time for businesses if they do not embrace all of the new types of technology and marketing that is available to them. So whilst some of the things we are going to talk about in this post may cost you some money, they are all to help your business stay successful in the long term.

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