There’s no doubt social media is one of the most cost effective marketing channels. With almost 2 billion social media users worldwide, it comes as no surprise that millions of businesses are using social networks to build their audience, grow brand awareness, generate website traffic, generate leads and get ahead of competition. For small businesses, there is no end to the growth opportunities effective social media marketing campaigns can bring.
There are 5 main ways small businesses can leverage the power of social media to grow.
Method 1: Putting together a social media strategy
A social media strategic plan is simply the summary of everything you plan to do and achieve for your business using social networks. Your plan should first include the social network or social networks you plan to use. There is no need to join every social network if their audience doesn’t match the one you wish to target. For example, Pinterest attracts mainly women who are into arts and crafts, so if your business targets men from the corporate world, Linkedin might be a better fit. You plan should also include the content you plan to publish, making sure it’s not too one-dimensional. In other words, your content should be a balance between posts about your business and products, posts about your customers and staff to humanize your brand, educational information for your audience, etc…