by Gill Keinan, Director of NVP Exhibits
The first thing to know is that running exhibitions and trade shows is that it is just like running a business. The thinking of the smart exhibitor should be strategic long term planning and all critical aspects must be covered. In short, if you are always planning only for the next show you are probably spending too much.
Getting the right man on the job
Are you getting the right man for the job? Planning for exhibitions and trade shows require good understanding of strategic planning, marketing skills as well good management skills considering art work and logistics and ability to ask the right questions. In other words getting a capable individual on the job is critical.
Being aware of all expenses related to exhibition stands and trade show displays is crucial. Here are the points to consider:
1. Planning is the key: as a first step makes a list of all the exhibitions and trade shows you attend every year. By doing so you will gain some important information that will help you plan further:
- Your cost of space
- Your pattern of attendance