Our competitive landscape has completely changed. Customers expect more from businesses, on and offline. Technology is transforming the way we search, connect, engage and purchase. New tools, platforms, lower barriers to entry and accessible insights are evening the playing field for small businesses.
Is your mobile and digital technology use currently limiting your digital potential?
Here are five tips to help you become a leader, not a laggard.
1. Get the basics right
• Stalk your customer – Understand your customers’ buying journey and exceed expectations. Tailor the online experience to complement your other channels and customer interactions.
• Have a realistic budget – Customer attraction and retention are crucial for small businesses. Have you set aside a budget for marketing? As a guideline 5% of revenues is recommended for existing businesses and approximately 10% for start-ups. ROI (return-on-investment) should always be key when measuring your marketing efforts. Smart investments will ensure you are well positioned to attract consumers now and in the future.