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How to Create The Best Homepage

How To Create The Best Homepage For Your Website

by Ivana Katz

The front page of your website, also known as the home, welcome or index page is THE MOST IMPORTANT part of your site, as the majority of visitors will enter your website through there. You have approximately 7 seconds to grab someone’s attention and entice them to read more or take particular action. Unfortunately, most website owners don’t realise this and forget to include key elements, which include:

1.Features and Benefits

Make your welcome page about what you can do for your visitors. Outline the benefits and features your business can offer them. Solve their problems.

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Key Elements Every Website Should Include

Whether you are creating your first website or have one that is not working as well as you hoped it would, it’s time to ensure you have key elements in your website which will not only please your visitors, but search engines as well.

One of the biggest mistakes I see many website owners make is to create a site, which is about them rather than what their visitors may want to see. Whenever possible, try to put yourself in your potential customer’s shoes and provide them all the information they need to have in order to make a decision to buy your products or services.

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Website Design

Website Design Checklist – How To Create a Successful Website

Whether you are creating your first website or looking at improving an existing one, use this checklist to ensure the success of your business online.

1. Domain Name

Register a domain name that has keywords related to your business. Even if your business name is John Smith & Sons, registering a domain name with just the name is not going to help your business from a search engine point of view. Try including some keywords, eg. Johnsmithplumbing.com or yourcityplumbing.com. You can always register additional domain names with your business name or product names to protect your brand and identity, but for the main domain name, make sure you have some key words included. This will help with search engine optimisation later on.

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