How to organise yourself for maximum productivity

Most of us want to learn how to be more productive. Who doesn’t want to get more work done in less time? But aside from reading countless articles about productivity and hearing about super-heroes that wake at 4am and get everything done before breakfast, most of us don’t really take the time to consider what it takes to organise ourselves for maximum productivity.

Like most important things, the secrets to being more productive are simple – once you know them. That doesn’t mean they’re easy though! Any time we ask ourselves to change our default approaches it’s always going to be difficult. But it’s also one of the most important life skills to learn.

I’ve been studying the theory and practice of productivity for the past few years – and of course, experimenting on myself. If you want to be truly productive, here’s how to get yourself organised…

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Low Investment Business Ideas

7 Low-Investment Business Ideas You Can Start Online

Buy stock, store it, pick it, pack it, ship it.

Managing inventory is a big commitment when you’re running an online business. But there are actually many business ideas you can start that let you focus less on the logistics associated with inventory and more on your business.

These low-investment, no-inventory online businesses make a great entry point for beginners or anyone with a busy schedule, giving you a hands-on education in entrepreneurship at a fraction of the cost.

You still need to come up with a solid idea, build a brand, do marketing, and provide customer service. But you won’t have to keep a stack of products in your living room or ship every order yourself, making them excellent home businesses to start. Here are some low-investment business ideas that let you make money without investing a lot upfront, while freeing you from the demands of inventory management.

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Home Office Design for Success

Inspire the Entrepreneur in You: Home Office Designs for Success

For the average hard-working person, taking the work home has become a crucial job requirement. That’s why many homeowners have decided to create their own home offices where they can completely focus on their work and run their business successfully. In order to help you follow in their footsteps and build your dream home office, we have singled out our top décor trends that will inspire the entrepreneur in you. Let’s take a look.

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Tips for Small Business Owners

Tips for Small Business Owners

  1. Know your basic targets- your Break-even point (BEP) is the absolute first target.Most businesses I have worked with, have this made up number based on what they ‘think’ it is rather than what it actually is. This will scare most of you as most think it is much less than what it truly is, but without this as a minimum target, you will actually lose more money as you do not have the basic turn over target. Read more
Improving Customer Loyalty Through User Experience

Improving customer loyalty through user experience

Creating a lasting bond between a brand and its customers is important for business but, regrettably, it’s the most daunting task that any brand faces in the modern business setup. The modern customer is more enlightened in terms of the quality of products as well as the before & after sale services to expect from a brand. Companies are resulting to mobile apps and websites to improve their users’ experience online as well as high-quality products to appeal to offline shoppers. In this article, we will delve deeper into this topic and give you the five main ways of improving customer loyalty through user experience.

  1. Functioning Website

We are living in an era where customers judge brands by how technologically advanced they are. The modern client is more comfortable with brands which have invested in functional websites, through which he/she can browse through products’ list, ask questions, get real-time & satisfactory answers, and most importantly, make purchases from the comfort of his/her living rooms. Today, a brand can make its customers more loyal by improving its website’s loading page and minimizing its requirements for new subscribers or shoppers. If, for example, a new customer is able to subscribe to a service with just a single click from the brand’s website, there is a high chance that he/she will become loyal sooner than later. If, upon subscribing to a brand, he/she is able to order for products/services fast and securely, he/she is likely to convince people around him/her to subscribe as well. This form of networking and brand building has never been experienced before.

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Why Local SEO Is So Important for Your Business

Why Local SEO Is So Important for Your Business

Rapid advances in Google’s ranking algorithm and radical changes in the way consumers behave have made it increasingly difficult to talk about search engine optimisation (SEO) without specifically touching on local search.

But what is it about local SEO that has marketers and business operators so excited? Here are six key reasons that local SEO has become so important for businesses in Australia:

Local SEO Helps You Target More Relevant Traffic.
When a small company first gets started with in-house search engine optimisation, they’re bound to make more than a few rookie mistakes. One of these could be focusing on generating more traffic to the website without giving much thought to who these new site visitors are or what they’re after. There are many ways to address this potential problem when researching and selecting keywords to target. For locally focused (and especially bricks-and-mortar) businesses, optimising for local search is one of the most effective ways to ensure that the increased traffic correlates to their target customers.

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6 Businesses You Can Run from Self Storage Units - Photographer

6 Businesses You Can Run from Self Storage Units

If you’re running a small business from home successfully, chances are that even though you’ve chosen a dedicated space just for work, the work has taken over the whole house nonetheless. Although you try to keep your business operations enclosed in a certain area, it somehow always manages to get out, in form of products all over the house, paperwork on the sofa and materials lying around.

If this is your case, it may be time to step things up with a more professional location — like an office or other place of business. However, if you’re not in the position to take out lease and add hundreds or even thousands a month to your overhead, there is another solution. A 20 to 30 square meter storage unit can be inexpensive and give you all the space you need. Here are some businesses you can take on from self-storage units:

E-shop

If you’re selling your products online, whether through your own shop or something like Ebay, a self-storage unit is an ideal solution for your business. Not only will you have an office where you will take in your orders, you can also use it as a photo studio for your merchandise and also store it there, where it will be safe. You probably have your goods piled up all around the house so you will make room in it by storing everything in the storage unit. If you’ve considered starting an online business, make sure to get all the information before you get started and follow the numerous guides you can find online.

Second-hand

If the facility allows such activity, opening the door to your store regularly could only mean popping the lock and sliding open the doors to your new second hand shop. Records shop, bookstore, clothing store, furniture studio – whatever it is, it can be done from a self-storage unit. Choose the right unit for your business and start selling things. Your home will be grateful for taking everything out of it and making more space. You can organize your shop by buying some nice shelves and putting clothes or whatever it is you’re selling on them, nicely decorating the unit and of course, don’t forget to set up a cash register near the entrance.

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Website Design - Online Shopping Store

10 Effective Ways to Make Shopping Easier for Customers

Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.

If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has been proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, stating, “According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”

The online marketplace is incredibly competitive. In fact, the Wall Street Journal reported in 2016 that online shopping accounted for over half of all purchases made. Due to the rapid growth in the online marketplace, customers have a wide variety of vendors to choose from when making purchases. If your systems are outdated, or your customer service is lacking, your sales will suffer.

Keeping your customers happy should be your top business objective. If you want to continue to grow, customer service will become the lifeblood of your business. One facet of customer service is making the purchasing experience as pleasant as possible. When your systems function seamlessly it makes the shopping experience easier for your customers, ensuring that they will be satisfied by your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.

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Website Security

6 Basic WordPress Security Tips To Keep Your Website Safe From Hackers

Most WordPress website owners realize security is a serious issue once it’s too late. Even though WordPress is secure, there are various malicious bots and hackers that like to target WordPress websites because they know website owners are lackluster when it comes to security.

However, with a little preparation and common sense, you can reduce your chances of getting hacked and keep your website secure.

Have a Strong Username & Password

Don’t choose “admin” as your WordPress username since it’s one of the most commonly attempted usernames in all automated hack attempts. If you’re still using admin as your username, the hackers are already one step ahead of you and will have no problem getting into your site sooner or later.

Changing the admin username is an easy process. Go to Users –> Add New User.

Fill out all the information, choosing a more complex username and a strong password that includes lower-case letters, upper-case letters, numbers, and characters. Change the new user’s role to Administrator.

Then logout of your website and log in with your new username and password. Go back to Users –> All Users, find your old user with the admin username, tick the checkbox next to it and select Delete from the drop-down menu. Click on Apply. On the next screen, make sure to attribute all the content to your new user and then click Confirm Deletion.

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Printed Media

How Newbies Benefit from Printed Media

The modern world is always changing as we speak. New developments are always becoming a reality at an increasingly fast pace. These developments don’t only concern the field of medicine, technology, and other branches of science. The reality is, change is moving everywhere, including the world of business.

In the past, ordinary people hardly had anything to set up their business. If they had the means, maintaining a stable firm has its issues which will eventually lead to their failures. Today, with almost limited starting funds, a business could turn into an empire in no time.

Indeed, the advancements in the world have become the main contributors to this fast pace change that everyone is experiencing. In the world of business and entrepreneurship, the age of paper and printing is slowly nearing its end, while digital advertising is at the top, enjoying its prime.

A curious case for paper and printing is that they never seem to die and succumb to the changes. Despite the advantages that digital media brings, paper and ink remain relevant with business owners, especially those small and aspiring entrepreneurs. Here’s a look why printed media remains a good choice for a starting business.

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