Boxes full of educational and engaging activities for 6 – 11 year olds
Sarah Higman is a stay at home mum with a background in environmental education and teaching. She was reluctant to go back into the work force full time and was going slightly crazy at home so she decided to do something about it and Kids Activities Delivered is the result.
This is what Sarah shared about running her business.
Q. What did you do before you started this business?
I was (am) an environmental educator. I worked at an open range zoo down in Melbourne, as well as a sewerage farm educating the public about both before I moved up to country Victoria.
Q. Did you have any business training before you started?
None! Google is my best friend, mentor and teacher at the moment!
Q. Describe your business and products/services you offer
Kids Activities Delivered provides quality educational activities delivered straight to your door. Suited for kids aged 6-11 each box has a rich theme including space, ancient Egypt, birds and insects (with many more planned). Within each box kids will find all the materials to do at least four great activities, as well as facts about the topic and an interview with an Australian working in the field.
Q. How long have you been running your business?
Planning and designing since October 2013 and we have just launched in February.
Q. How many hours a week do you work in your business?
As I am currently in the ‘getting the word out there’ mode around 10 or so hours a week contacting blogs and sourcing good marketing opportunities.
Q. What kind of online and offline marketing do you do and which is working for you?
At the moment I am focused on online marketing; particularly asking blogs to review my product online. I am looking to do an old fashioned mail drop into a targeted area soon too.
Q. Do you use social media as part of your marketing?
Social media is an integral part. I want to make sure that Kids Activities Delivered is a known resource in peoples minds, particularly in the lead up until Christmas. I use Facebook, Twitter and LinkedIn to create awareness and connect to my target audience.
Q. What mistakes have you made in running your business and what lessons have you learnt from those?
Not viewing products before I ordered. I learned very quickly to always order samples first so I can see the quality for myself and make sure the item is fit for purpose.
Q. How has your website helped you run your business?
My business is solely run online so it is integral to Kids Activities Delivered’s future success. I have tried to make sure the buying process is easy and clear for the customers, as well as provide free activity ideas in my blog.
Q. What obstacles or challenges are you facing at the moment?
Money. I have a very limited budget so I am looking at different and creative ways to market my product that will give me more bang for buck.
Q. Any other comments / points you would like to share about running your business?
I am only at the beginning of my journey but can tell you that there are a myriad of wonderful people posting up tutorials on every part of running a business. I wouldn’t have been able to even get this far without the great, free resources available online.