How Well Do Australians Protect Their Online Security and Privacy?

Ever seen your hipster mate on Facebook gush about how talented Justin Bieber is? We’ve often laughed at friends who’ve had their social account hacked as part of a harmless prank. But is this a symptom of a wider problem? Perhaps there are many of us who are leaving our social media accounts vulnerable to much more sinister attacks on our privacy and security.

Melbourne based SEO agency Optimising conducted a recent survey to attempt to find out how educated Aussies are when it comes to protecting their online social profiles. The team surveyed 853 adults across the country earlier in 2015 and asked respondents whether their profiles were public or private, if they’d had their data or personal information shared against their will, as well as their knowledge of some common privacy related technologies.

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Data Security In The Age Of The Mobile Worker

The brave new world of increased mobility means work is an activity rather than a destination. Employees can work from anywhere in the world using mobile devices: they can even choose, manage, and use their own devices in many cases.

This carries enormous benefits to businesses as employees become more productive and available. However, it also creates risk because these devices and the data that resides on them may not be adequately secured, so sensitive company information may be compromised. Organisations must take measures to protect business information on mobile devices.

Using mobile devices comes with new concerns around securing and protecting company data, especially when it comes to storing and transmitting information. When employees use mobile devices, they often also use public cloud services like Google and Dropbox to store documents and information – and these are often beyond the visibility and control of the IT department. As a result, businesses need to consider ways to ensure maximum security for mobile workers that access, share and collaborate on work and documents over mobile devices.

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Five Tips for Running a Business That Doesn’t Take Over Your Family Life

Running a business is challenging at the best of times. It’s not all lunchtime meetings and evening client drinks. And when you have kids, there are even more considerations on the table. Having run my own digital marketing business for seven years, I’ve identified the things that help to make me and my business successful. Here are my top five tips:

Be clear about your vision and purpose for the business as well as your personal vision and purpose

If you have a clear goal and direction you’re going in, it’s easier to take purposeful steps to get there. If you want to have a good work life balance, to spend quality time with your kids, maybe building a billion dollar business that requires 60-70 hours of your time each week isn’t the best idea after all.

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Mother-daughter Businesses Share Their Secrets to Success

The relationship between a mother and daughter is often complicated. But some women choose to add a further dynamic to the mix, by starting a business together.

Jillian Intini and her daughter Casey Bryden began working together four years ago designing and manufacturing modern sun parasols for their business Sunbella.

“For us, it was a natural progression,” Says Jillian.

“As a nurse I was seeing skin cancers on a lot of women and I had the idea to design a sun parasol. At the same time Casey left her marketing job to have a baby, so we started brainstorming together and bouncing ideas around.”

“Our little family business is now bigger than we could have imagined a few years ago. We sell online, through retailers, we wholesale, hire and offer corporate branding options.”

“We’ve landed some large corporate deals with Peroni and the One & Only resort and there are some exciting opportunities coming up for us this year. I would not be doing this without my buddy by my side, plain and simple.”

The recently launched Willa In Spades brand are another mother daughter duo, with Amanda Wearn designing and her mum Beth King sewing each piece in the collection.

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How To Fix A Data Breach: Fast And For Good

The Australian Federal Government this week launched the annual Stay Smart Online Week. In conjunction they have released the Stay Smart Online Small Business Guide. Business owners can use this guide to ensure they are following safe online practices, and have sufficient security in place to protect sensitive data from a potential breach.

This comes at a time when businesses, organisations and government departments are increasingly being subject to data breaches on a regular basis. Yet in what is a growing concern, there appears to be little consensus about what entities should do once a breach is discovered.

Defining a data breach is an exercise in itself. At its core, it refers to an unauthorised access of information on a computer or network. Hacking is the most common example, however the guidelines below apply not just to data breaches but to instances of online bullying, defamation, threats and similar problems in the digital space.

So who should you call when you want to investigate a data breach? The straight answer is that it all depends on what you want to achieve.

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Mastering the Art of Mumpreneur

Running my own business has been one of the most rewarding but challenging experiences of my life!  It fulfils a lifelong dream I have had to work for myself and be master of my own destiny.  Working from home gives me the flexibility to work hours that suit me and the opportunity to work in with our crazy family life.  BUT… it is not for the faint of heart!  The challenges sometimes seem insurmountable and on occasion my confidence wavers and I am left wondering if I can do this.  Here are some of my tips for surviving the journey.

Be Confident

I have a fundamental belief that I can do anything, it all comes down to how much work I am prepared to put in to achieve a goal.  As a small business owner you need to have an unbreakable belief in your ability to make it work.  Self-doubt is corrosive and can very quickly undermine your energy levels whereas positive thinking breeds positive energy.  Surround yourself with avid supporters and energetic, like-minded individuals who will encourage you along your start-up journey.

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Adjusting to Life – Working from Home

Have you ever tried to work on your business with a toddler at your feet, a partner off at work and an ever growing pile of emails and missed telephone calls?  Welcome to my day and that of many other mumpreneures around.

When I was first pregnant I went to great lengths setting up my office to make sure that it was “child friendly”.  Naively I had thought that by bringing my baby into a world where I work from home, she would adjust and understand that quiet is needed when I am on the telephone and patience is required when I need to answer an urgent email.  Now I just look back and laugh! What was I thinking?

My daughter is 2.5 years now; and realistically it took me almost 20 months to figure out how to wear all 3 of my hats and not feel like I was letting anyone down.

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How to Juggle Being a Dad, Husband and Business Owner

Juggling being a dad, husband and business owner can be challenging at times.

My name is Paul Ames and I operate “Skye’s The Limit Career Counselling” which helps professionals who struggle to roll out of bed each morning for a job that makes them miserable, we help you to create an unstoppable positive mindset and uncover a career path you desire.

I named my business after my 2 year old daughter Skye, creating a balance in all of the above areas requires great time management, compromise and a positive and driven mindset. When I first started , I found myself falling into a common pitfall of focusing too much on growing and expanding my business and as a result I didn’t spend enough time with my family. I believe that whenever you have kids you develop and refine amazing time management skills and learn to prioritise your tasks more efficiently.

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The Study of Excellence – What Makes Some Excel and Others Merely Competent

In the 1970s linguist John Grinder and mathematician Richard Bandler studied individuals who were excellent in their field to find out what made them different to those who were merely competent.  They discovered that their beliefs, mindset and strategies are what set them apart.

Beliefs

Did you know that our perceived limits are not our actual limits?

Most of us are limited by what we believe is possible.  For example, no one believed it humanly possible to run a mile in four minutes.  When Roger Banister was training for this feat, doctors told him that his body would not cope.  They said his lungs would explode and his heart would stop under the pressure.  He didn’t listen to them.  He just did it!  He ran a mile in 4 minutes and lived to tell the tale.  That same year 35 runners completed a mile in four minutes too. Once they believed it was possible, they challenged themselves to do it and they did it!  A teacher once told me that I was no good at foreign languages, so I stopped studying French at school.  Years later I had the opportunity to live in Spain but was worried about the language barrier, so much so that I nearly didn’t go.  Within three months I was contributing confidently to conversations and many Spaniards said I had a great accent.

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A plan, some understanding and a few resources can keep the bad guys away…

Every business, whether large or small, needs to have a customer-facing website these days, and in the past twelve months Australians spent $17.5 billion on online retail sales. In fact, according to Avast Software, online shopping is Australia’s number one online activity, social media, banking and emailing…before we get down to adult content, illegal torrent sites and checking the weather forecasts, which are also in the top ten.

While this level of online activity is great for commerce in Australia, it also brings with it a host of problems – potentially very damaging ones. Companies and web developers know that a website needs security, but many business owners do not understand the depth of online threats that exist, and the ever-evolving complexity of attacks.

Regardless of whether a website sells directly to the public, or simply exists as a tool to host marketing information and contact details, an attack can be disastrous to business credibility and continuity. Imagine a client happily selling from the web one minute, then having to contact an entire customer base and explain that their security has been compromised. Payment details may have fallen into the hands of criminals, a foreign entity may be blackmailing the company or perhaps there has been a malicious attack and sales can’t continue as the online inventory is down.

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