• Frequently Asked Questions about Websites

Frequently Asked Questions About Websites

The purpose of a domain name is similar to that of a street address or telephone number. The domain name directs customers to you on the Internet. The domain by itself is not your email or web address. The domain does form the base from which these addresses are derived.

For example:

Company Name: Websites 4 Small Business
Domain Name: web4business.com.au
Web Address: www.web4business.com.au
Email Address: info@web4business.com.au

The simple answer is NO, but a better answer is YES it is a good idea.  The cost of registering ‘.com.au’ domain name is low and helps you protect your business name and brand identity.  It also looks more professional and gives you credibility.

Once you have decided on the domain name that you would like, you need to check if it is available.  To check click here

Panic! Just kidding.  Simply call us and we can recommend alternative names that would be suitable for your business.

The best way to start is by choosing a colour scheme – 2-3 colours are the best. If your company has a logo or preferred colours on its stationery that’s a good start. For those of you starting from scratch, choose two or three complementary colours and stick with them – don’t change colours on every page.

If you’re not sure what colour scheme to choose, surf the internet and find a website that you like. You can then model your colour scheme on what already exists.

Another option is to choose a template. There are many templates or pre-set designs and you can find them by simply searching for “website templates”.  The templates can be customised to suit your business.

Naturally, your designer is a good source of information and ideas. If you are looking for a custom website, he/she can design one for you from scratch, but knowing your preferable colours is a great help.

(a) Provide an easy to use navigation system.

This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.

Please make sure your navigation bar is on every page, as visitors may not arrive at your website via your homepage. Because most Search Engines index your webpages by their content, one of your secondary pages may rank higher than your homepage. And if you don’t have a navigation bar, your visitors won’t have anywhere else to go.
It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

(b) Don’t go overboard on special effects

Whilst it is ok to have one or two special effects to jazz up your website, spinning graphics and logos often distract your visitor from the content, not to mention they can take too long to download. Your visitors may click away even before your spinning logo finishes loading.

If your website contains special effects that require extra software to be downloaded, you can be sure that 99% of people will not bother and will leave your website immediately.

When including pictures and photos, please ensure they are the smallest possible size so that they download quickly.

(c) Backgrounds

Make sure your visitors can read the text on the background, ie. no black writing on dark blue background or yellow on white. Also be careful that your links are visible before and after being visited. The default for links in most programs is blue (before being visited) and burgundy (after being visited), so if you have a dark background, ensure your links are light.

Stay away from busy backgrounds that distract from the content. White is still the most popular choice for background and it is so for a reason. It looks clean and is easy to read. If you wish to add a little more oomph to your website, add colourful headings or pictures.

(d) External Links

It is a good idea to open links to other websites in a new window. That way your visitors can easily return to your site when they are finished browsing the external link.

(e) Site Map & Search Feature

If your website is more than 15 pages long, it is useful to have a site map or a “Search” feature to ensure your visitors can easily find what they’re looking for. A site map is simply a text index of your website.

(f) Content is King

While it is important that your website looks clean and professional, it is far more important that you concentrate your efforts on the content and promotion. Don’t spend too much time worrying about whether Betty Jones will like your buttons. She has come to your website for information, not to criticise your buttons and headings.

If you want a professional website, things to stay away from include:

1. Flash intros, revolving globes, bevelled line separators, animated mail boxes
2. Loads of pop up or pop under boxes
3. Autoplay music. Allow your customer to play music only if they choose.
4. Hit counters of the free variety, which say “you are 27th visitor”
5. Date and time stamps, unless your website is updated daily or weekly
6. Busy backgrounds.

Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:

(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store

A webhosting company provides server space for your website.  You can think of a web host as a commercial building.  The web host provides space for your website just as a commercial building provides space for your shop or office.  You can build your own building and you can host your own website, but because of the cost and expertise required it is easier to rent the space.  Without a web hosting company, nobody will be able to see your website.

If you consider the benefits, the answer is pretty clear:

(a) Save time – Don’t spend hours on the phone, direct customers to your website, where you can provide all the information they need. Whether it be your product or service list, pricing, business hours or simply directions to your bricks and mortar shop.

(b) Save money on advertising – Instead of paying for large ads, simply advertise your website

(c) Be flexible in your message – Change the content as your business changes. No need for expensive brochure or flyer reprints.

(d) Save money on postage – Email customers news about your products instead. It doesn’t cost you anything.

(e) Gain exposure to new customers – You will reach more local clients as well as interstate and global markets.

(f) Have a more professional image – Keep up with the times and your competitors. If your clients are asking whether you have a website, now you can answer “I will tomorrow”.

(g) Have your business open 24/7. Provide customers information when THEY need it. If you don’t someone else will.

The cost of the website generally depends on its functionality. For example an informational website is much cheaper than a website that features an on-line store. There are 3 components to having a website:

(a) Domain name
(b) Webhosting
(c) Website Design

Check out our pricing page for more information

Again this depends on the size of your website, but for a 3-10 page website the turnaround time is usually 5-10 business days.

Yes.  We use responsive design to ensure all our websites look good not only on large monitors, but also on laptops, tablets and mobile phones.

Yes of course.  You can sell either digital products or physical products.  Check out our pricing page for an eCommerce website.

A content management system (CMS) allows you to update the content on your website without any technical knowledge or additional software. When using a CMS, such as WordPress, you can add new pages, blog posts, upload images, videos, create photo galleries, etc.

We can arrange a professional copywriter for you to work with.  However, we believe you are the expert in your business and therefore the best person to provide the information for your website.

Yes we sure can.  We work with highly skilled graphic designers that will ensure your logo looks good not only in colour, but also in black and white, that it works well online and in print and is able to be scaled without using quality.

Most of our websites are built using WordPress.  The reasons we love WordPress include;

– Open Source, which means there are thousands of people all around the world working on improving.  It also means that is free.

– It’s user friendly and allows you to update the website without having to learn HTML.

– It is flexible and extensible.  There are thousands of plugins and themes that allow you to change the look and add extra features and functionality.

– Because it is popular, it is relatively easy to find technical support through forums, tutorials and there are lots of developers who can also assist.

– It is search engine friendly.

Got more questions?

Contact us by email – ask@web4business.com.au