Now you have a brand new or updated website, it’s time to put it to work!
I’m excited to be collaborating with a highly experienced digital marketing consultant who will help you transform your digital marketing efforts to achieve greater online visibility, and brand awareness and drive leads to grow your business.
Her unique 90 day ‘Done-With-You’ and ‘Done-For-You’ services offer the flexibility and support you need to achieve your marketing goals effectively.
Once you have your website design completed, it’s time to get your small business digital marketing strategy up and running!
The ‘Done-With-You’ Marketing Momentum program is held every fortnight on zoom for one hour.
Topics that will be covered include:
Need to free up your time and focus on what you do best?
Done-for-You Digital Marketing Strategies services allow you to do just that.
Whether you need 1, 2, 3 or more digital strategies created and managed is your choice!
Initially, we will create your unique point of difference to stand out from the crowd and ensure that every strategy you choose you are sharing the right message to get you in front of your ideal clients.
Choose any one or more of the following individual strategies:
Keeping your content fresh, current and value-driven, will get you more visible, elevate your brand’s online presence and drive engagement.
Content that is unique to your business can be shared amongst your channels, to increase your awareness and leads.
What you will get:
We’ll conduct a review of your existing content assets and develop a tailored content strategy aligned with your business goals and target audience.
Our team will develop high-quality, engaging content across various formats, including blog posts, articles, videos, infographics, lead magnet and more. Content will be optimised for search engines and user experience.
Total: 6 pieces of new content. 1 round of client edits.
Content is uploaded to your website
Keeping in touch with your prospects and clients consistently will keep you visible and drive you leads. The size of your list when starting doesn’t matter, it can be small or large. Email marketing is designed to help you build and nurture relationships with your audience, drive conversions, and maximize the ROI of your email campaigns.
What you will get:
We’ll set up your chosen CRM and segment your subscribers based on their interests, preferences, and behaviours to deliver targeted and personalised content.
We will develop a 90 day strategic email campaign tailored to your business objectives, whether it’s promoting your services or nurturing leads. Create and send 2 emails per month. Total 6 emails.
We’ll create visually appealing and persuasive email templates that capture your brand’s essence and compelling copy that resonates with your audience and drives action.
If lead magnet is available we will set up automated email sequences, including welcome series and nurture series to streamline your marketing efforts and nurture leads.
We’ll test different elements of your email campaigns, including subject lines, CTAs, and send times, and optimise them based on performance data to maximise open rates, click-through rates, and conversions.
Your 90 day social media strategy is designed to help you increase brand awareness, engage with your audience, and build meaningful connections on social media platforms such as Linkedin or Facebook & Instagram. Consistency is key to get visible.
What you will get:
We’ll conduct a review of your existing social media presence and develop a customised social media strategy tailored to your business goals & target audience
We will develop engaging and shareable content, including images, videos, graphics, and articles, optimised for each social media platform to capture attention and spark conversations.
We’ll leverage targeted social media advertising campaigns to amplify your reach, drive website traffic, generate leads, and increase conversions while maximising your advertising budget and ROI.
30 scheduled posts over 3 months.
We’ll track key performance metrics, such as reach, engagement, click-through rates, conversions, and ROI, and provide reports and insights to measure the effectiveness of your social media efforts and identify areas for improvement.
Your 90 Days Paid Ads Strategy is designed to help you reach your target audience effectively, and achieve your business objectives.
What you will get:
We’ll work closely with you to define your advertising goals, identify your target audience segments, and develop customised paid advertising campaigns across various platforms, including Google, Facebook, Instagram & LinkedIn Ads.
Our team will design compelling ad creatives, including ad copy, images, videos, and landing pages, that resonate with your
audience and drive clicks, conversions, and sales.
We’ll manage your paid advertising campaigns from start to finish, including campaign setup, keyword research, ad scheduling, budget allocation, bid optimisation, and ongoing monitoring and optimisation to maximise your ad performance and ROI.
We’ll implement advanced tracking mechanisms, including conversion tracking pixels and Google Analytics, to monitor the effectiveness of your ad campaigns, measure key performance metrics, and optimize your campaigns based on actionable insights and data-driven decisions.
We’ll conduct A/B testing and experimentation to test different ad creatives, targeting options, ad placements, and bidding strategies and iden;fy the most effective combination that drives the highest return on investment.
We’ll provide transparent and insightful performance reports on your paid advertising campaigns, highlighting key metrics,
trends, and actionable recommendations to help you understand the impact of your ad spend and make informed decisions to optimise your advertising strategy.
Liane built her online marketing skills over many years, starting in the early 2000s when internet technology was in its infancy.
With her husband, Liane established a national wholesale accessory business – being visible and standing out from your competitors was an important strategy.
In 2010 Liane joined the real estate industry and it was here that she truly pushed the boundaries and developed a world-first technology platform – Property Whispers that would go on to earn her multiple local and international industry awards and nominations including ‘Real Estate Innovator of the Year 2020’.
Bringing over 25 years of marketing experience to the table, along with insights gleaned from global marketing entrepreneurs and firsthand experience launching a technology startup, you are learning from one of the best!
Whether you have a digital marketing strategy that needs a ‘refresh’ or don’t have one at all, Liane will help you tap into your own story, find your point of difference and get you seen by your target audience, get leads and orders.
What is digital marketing for small businesses?
Digital marketing for small businesses involves promoting products or services using digital channels such as websites, social media, email, search engines, and online advertising to reach and engage with potential customers.
Why is digital marketing important for small businesses?
Digital marketing is crucial for small businesses as it allows them to reach a wider audience, compete with larger competitors on a more level playing field, increase brand visibility, generate leads, and ultimately drive sales and revenue.
What are the key components of a successful digital marketing strategy for small businesses?
A successful digital marketing strategy for small businesses typically includes elements such as a well-designed website, search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising.
How can small businesses improve their website for better digital marketing results?
Small businesses can improve their website by ensuring it is user-friendly, mobile-responsive, fast-loading, and optimized for search engines. High-quality content, clear calls-to-action, and easy navigation are also important factors for a successful website.
What role does social media play in small business digital marketing?
Social media is an essential component of digital marketing for small businesses as it allows them to connect and engage with their target audience, build brand awareness, drive website traffic, and generate leads through organic and paid strategies.
How can small businesses use email marketing effectively?
Small businesses can use email marketing effectively by building a subscriber list of interested prospects and customers, sending targeted and personalized email campaigns, providing valuable content, and measuring and analyzing results to improve performance over time.
What are some cost-effective online advertising options for small businesses?
Cost-effective online advertising options for small businesses include pay-per-click (PPC) advertising on platforms like Google Ads and social media advertising on platforms such as Facebook, Instagram, and LinkedIn, which allow businesses to target specific audiences and set budgets.
How can small businesses measure the effectiveness of their digital marketing efforts?
Small businesses can measure the effectiveness of their digital marketing efforts by tracking key performance indicators (KPIs) such as website traffic, conversion rates, email open and click-through rates, social media engagement, and return on investment (ROI) from advertising campaigns.
How important is content marketing for small business digital marketing?
Content marketing is extremely important for small business digital marketing as it allows businesses to attract and engage their target audience, establish authority and credibility in their industry, and drive organic traffic to their website over time through valuable and relevant content.
What are some emerging trends in small business digital marketing to watch out for?
Some emerging trends in small business digital marketing include the increased use of artificial intelligence (AI) and machine learning for personalization and automation, the rise of voice search optimization, the growing importance of social commerce, and the adoption of interactive and immersive content formats.
Liane is able to bridge the high level marketing strategy through to the execution in a number of channels and ways and has the latest advice on what works well because she is so plugged into the global marketing community.
Liane is a resourceful, innovative and responsive marketing and promotions consultant who will always go the extra mile to assist you in your campaign. I worked with Liane for a lengthy period and found that she was easy to work with and her suggestions always brought results for me. I would recommend her fully.
Liane was flowing with brilliant and achievable marketing ideas for my wellness business. The 3 hours planning workshop was extremely helpful to create a strategic marketing plan for growth of my business. Liane is a great listener & was able to integrate all aspects of my 10 year wellness business to help me plan a future marketing strategy. I loved that she always made herself available for check ins and weekly meetings to keep me on track. I found her an extremely supportive and responsive consultant. I highly recommend engaging Liane for marketing and I am very confident you will enjoy the journey with her.
