Determine target keywords and key phrases for maximum impact.
Identify current search engine position ranking in relation to competitors.
Outline final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives.
Search Engine Optimisation
Include optimization of code on appropriate pages of current site and may include creation of additional content specific pages. They will either perform search engine optimization directly or work with your web development team and guide implementation
Targets the top 10 search engines and directories – Google, Anzwers, All The Web, Looksmartt, AltaVista, Yahoo, Ninemsn, Excite, Lycos, MSN Monitor and Report – they can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines
Refine and Improve
Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary.