Search Engine Optimization

Search Engine Optimization

93% of users don’t look further than the first 2 pages of search results.

So how can your business succeed online if customers are not finding you?

When one of your potential customers searches for a product or service you offer, only two outcomes are possible.

1. They find your website

2. They find your competitor’s website

Search Engine Optimization (SEO) is the science of increasing your website’s search engine position ranking for important keywords and key phrases which are relevant to your business.

SEO Search Engine Optimization generally includes keyword research, competitor analysis, onsite keyword inclusion and code optimisation and backlink building, including directory submission, forum posting and article submissions

A common misconception of search engine optimization and search engine position ranking is that all you have to do is submit your website and then you’re done. Almost everyone who has tried to do this can tell you, it takes more than that to achieve a good ranking.

Search engine marketing, and more specifically, search engine optimization is an ongoing process.

Whilst there is a lot you can do yourself to give your website a boost in the search engines, search engine optimization can be complex and best left to the experts.

Search Engine Optimization involves the following:

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  • Keyword Analysis and Research

    Determine target keywords and key phrases for maximum impact.

  • Competitive Analysis

    Identify current search engine position ranking in relation to competitors.

  • Tactical Plan

    Outline final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives.

  • Search Engine Optimisation

    Include optimization of code on appropriate pages of current site and may include creation of additional content specific pages. They will either perform search engine optimization directly or work with your web development team and guide implementation

  • Manual Submissions

    Targets the top 10 search engines and directories – Google, Anzwers, All The Web, Looksmartt, AltaVista, Yahoo, Ninemsn, Excite, Lycos, MSN Monitor and Report – they can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines

  • Refine and Improve

    Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary.