The 3 Questions Mumpreneurs Must Ask Themselves

We all know that there are some extraordinary women in this world. Women who not only raise a family and juggle the household, but create, kickstart and grow a successful business. What else do we know? Well there is a new word in the English language to describe such a person and that is “Mumpreneur”.

The Oxford dictionary explains it as “a woman who sets up and runs her own business in addition to caring for her young child or children”. To me that sounds so beige. Too compartmentalized. Being a mumpreneur is a serious commitment, where life and business simultaneously flow together. I believe mums can have a financially successful business that is also personally fulfilling while nurturing a family as well. They just need to know the steps and have the courage to do it.

If you are about to jump into this world or already have jumped, there are 3 important questions you need to ask yourself in order to create your success:

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Finding a balance between running your business and being a new mum

My husband and I run multiple ecommerce businesses, and as such, have everything from “mature” sites to brand new online stores that we’ve launched quite recently. It’s been quite a journey for us over the years, but last year we also decided that maybe it was time to throw a baby into the mix!

Of course, we had some idea that our life would change completely, everyone knows that right? But when our baby boy was born in May 2015, I really didn’t understand just how completely and utterly dependent he is on us. Much like our younger businesses really.

Fortunately, we spent the nine months of pregnancy relatively wisely. In hindsight, there was always more we could have done, but we spent much of that time focused more on developing systems and building our team than “chasing the next big thing”. This meant training people to do our customer support, shipping, web development, and marketing, so that we would be able to spend our limited time steering the ship, instead of rowing the boat.

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6 ways to use your email signature to promote your project for free

It’s often hard to allocate resources in marketing, especially for small businesses. Spending a large portion of your marketing budget on a large campaign might lead to an expanded customer base, tons of new sales leads and increased brand awareness. Or it might not. Calculating return on investment is tough.

If you need to promote a new product, a webinar, event, or website, and you can find a way to boost your project on the cheap (or even for free!), then you’ll be ahead of the game. Email signatures are an often overlooked way to convey your marketing messages. Here are a few email signature tips and tricks you can use to do email marketing on a shoestring budget:

1. Include a link to the landing page

Hopefully you’ve set up a landing page for your project. If you haven’t, go and do that now! Landing pages are a great way to describe your project and gather email addresses for participants. If you include the link to your landing page as part of a well-designed banner in your signature, you can really you’re your reader’s attention. This way, even if you’re not emailing someone specifically about the new project, they can still access the necessary information if the banner sparks their interest.

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What I wish I knew when I started my business

Have you ever wished your present self could have one of ‘those’ conversations where you pass on valuable knowledge to your younger self? I have several times now, and yet that conversation is yet to happen!!

If your present self can’t have one of those conversations either, I’d best help you both out and let’s have it now.

In the several businesses I have launched over the years, here are some of the business tips I wish I had known or been guided towards.

Business Tip 1: Know and Understand Your ‘Why’

What’s your purpose for starting this business instead of going to work for someone else? Perhaps it’s for family reasons, or you are like me and aren’t a very good employee.

Getting very specific about your ‘why’ will help when things don’t go your way. You may have had a bad experience with a client or lost a contract.

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The cost of upgrading your iPhone every year

The iPhone resale market in Australia is thriving through marketplace sites such as Gumtree & eBay raising the question of whether you should sell your old handset and splurge on Apple’s latest version each year, or hold on to it for a few years until technology changes make it worthwhile to upgrade to the next model.

It’s smarter to buy your phone outright

Many of us lock ourselves into financing plans with the major telcos so we can get our hands on the latest phone for “free”, but there is a smarter way to go about it. Tying yourself to a financing plan means you lose the flexibility to decide how often you upgrade to a new phone and in reality, that latest phone isn’t really “free”. You’re paying the mobile service provider a lot more for that handset over the course of your contract; instead, you can pay less overall and recoup some of your cost by buying  the new phone outright and selling your old one online when you’re ready for an upgrade.

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Branded Emails – Market your business with every email you send

What if you can use the power of email broadcasting in every email you send out rather than in just one campaign?

Well now you can and it’s called branded emails.

Branded emails can be designed like the emails and e-newsletters you send out in your email marketing campaigns. They’ll be branded in your logo and colours, and contain high-impact graphics, images and links to your website and social media pages.

It’s easy to do. You don’t have to download any new software or install a new application. You send a branded email just like you would a regular email, using your normal email programs such as Outlook, Macmail, Gmail and so forth.

Why you need branded emails :

Your brand is a powerful asset. It represents who you are and what you do, and reflects the personality of your business.

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Juggling motherhood and business

Like many corporate women who realised they couldn’t maintain their demanding career and be a mum, I set out to create my own business working from home. While I’ve always been the type of person who is very busy, highly organised and internally driven to succeed, it wasn’t long before I realised that working from home with a baby rarely goes to plan. And while I’d heard so many people say don’t try to do anything else except sleep and eat once the baby is here, it’s not so simple when you’re running your own business as there’s no one to pick up t he slack for you!

Over the last 2 years I’ve managed to build a good rhythm and while I’m by no means an expert, I’d like to share a few tips that have helped me work from home while being a mum:

1. Chunk out your day

I find that doing too many things at once can make me more inefficient and left feeling frazzled. I’ve learnt to chunk out my day so that I’m able to focus on one task at a time and complete it to a higher level rather than rushing through millions of things and making errors along the way. For example, I might allocate 2 hours to paying invoices, 1 hour to responding to customer emails and 2 hours to drafting up and scheduling newsletters etc. I will ignore any new emails that come through during times that I haven’t allocated to checking/responding to emails.

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Tips for Maximizing SEO on a Small Business Budget

Small businesses are becoming more visible these days as consumers actively search for them online. There are more opportunities than ever for small businesses to impact the local community and make a positive change in the economy. However, in order to take advantage of these opportunities, small businesses will need to step up their marketing game. Competition, especially in the digital marketing space, is now fiercer than ever.

While most businesses know they can benefit from an SEO company’s services, their marketing budgets may not be big enough to enable them to purchase an all-inclusive package with all the bells and whistles. Instead of giving up, these companies should do some groundwork to ensure they get the most out of their existing SEO campaigns.

Research your competitors

Small business owners often don’t have a very clear idea of who their direct competitors are. They also tend to be unfamiliar with the wants and needs of their target audience, and clueless as to what’s “trending” in their industries. In addition, business owners often develop tunnel vision and a single-minded focus on sales. This can be fatal in the online space.

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Email Marketing For Small Business Owners

A staggering 69.7% of Internet users state email to be the preferred method of communication from businesses (eMarketer, 2015).  It’s clear that email is where your customers want to be reached.  And the customer is always right.

Email marketing is one of the most direct ways of contacting customers, and building and sustaining strong relationships with them.  Despite the overwhelming argument for email, small business owners still tend to shy away from the channel in favour of simpler, more familiar methods of communication such as Social Media and their website.

With 4,300% ROI – for ever $1 spent on email, businesses receive $4300 in return (ExactTarget, 2014) – email is significantly more effective than SEO, Direct Marketing and Social Marketing.

If you’re starting out with email, follow our easy steps to email success.

Step 1: Do Your Research

Define Your Strategy
Before you embark on this new marketing initiative, take a step back and work out what you’re trying to achieve from it.  Are you looking for leads? Sales? Regular communication with your customers?  Once you’ve got a clear direction in mind, you can use it to inform your overall email strategy.

What’s In it For Customers?

You’re going to get in touch with your customers more regularly, which can only be positive for your business.  But what’s in it for them? Why should they hand over their personal details to you? It’s important to define this right from the beginning.  If you don’t have anything valuable to offer, who’s going to bother to read it, let alone sign up.

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Top 7 Email Marketing Latest Trends

Do you know what online marketing technique has the highest return on investment?

Since you have already read the title, you have probably guessed its email marketing.

Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it comes to driving sales and it costs a lot less to implement than other strategies.

If you too want to use this direct and highly-effective marketing channel and get the most from it, you’ll need to do it the right way. This means providing value through your emails and gradually cultivating in your subscribers the desire to buy your product, as well as keeping up with the latest email marketing trends. Here’s our checklist:

1. Mobile optimisation

Optimising your website and email messages for mobile devices are a no-brainer – most people check email on their smartphones, and Australians spend an average of 2 hours on their smartphones every day. The transition of email from desktop to mobile devices won’t stop, and the emergence of wearable devices is yet another proof of this evolution.

On the other hand, mobile devices change subscriber behaviour, and marketers are having a harder time delivering messages that people open and read. Email browsers are becoming increasingly supersized and many experts are advising marketers to keep their subject lines under 35 characters so they are fully captured by mobile browsers.

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