Five Biggest Outsourcing Blunders

After the birth of my daughter in 2012 I started my own Employment Consultancy with a major focus on creating resumes, selection criteria and cover letters for people that either didn’t know how or didn’t have the time.

At a certain point in 2013 I needed to look for outside help to keep up with the demand and after reading ‘The Four Hour Work Week’ by Tim Ferris I decided outsourcing was the way to go.

Now in most cases this has been a great investment but there have been some bumps in the road that I will share with you so you don’t make the same mistake. These are:

Not checking references:

I’ve used www.elance.com with great success. Elance encourages feedback about their freelancers so you can check out references before assigning your job to someone. I received a fantastic proposal from a resume writer with examples of past work he had completed and although he was new to Elance and had no actual references, I hired him based on his examples. It turned out that he had poached the examples from someone else and couldn’t write the most basic of all resumes. When confronted he told me that he was a single dad and needed a job to support his children and could I please pay him anyway. This caused a major headache when I had to redo the resume from scratch within a really short timeframe. ( I no longer outsource any of my writing for this very reason).

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Search Engine Optimisation

Basic Principles of Search Engine Optimisation

Google Search Engine’s Goal is simple – to give visitors the most relevant answers to their queries as quickly as possible. With this in mind, Google asks over 200 questions of each page before delivering the results.

Questions such as:

Do the searched words appear in the title of the website, the URL (website address),  headings, copy of the website, image alt tags?

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Google Gadgets

Free Google Tools and Gadgets

Gmail

Gmail is a new kind of webmail, built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun. Gmail has less spam, mobile access and gives you lots of space, so you never have to delete any of your messages.  You can access it anywhere in the world, so it’s particularly great if you are travelling.

http://mail.google.com/

Google Notebook

With Google Notebook, you can browse, clip, and organize information from across the web in a single online location that’s accessible from any computer. Planning a trip? Researching a product? Just add clippings to your notebook. You won’t ever have to leave your browser window.  For more information go to:

www.google.com/notebook

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Promoting Your Website Using Article Marketing

Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!!
WRONG!!! WRONG!!!

So what’s a new entrepreneur to do?

It’s simple!!! Write articles.

Writing articles is an excellent way for you to get free publicity. Getting an article published is free and some publications even pay for your contributions. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.

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How to Create The Best Homepage

How To Create The Best Homepage For Your Website

by Ivana Katz

The front page of your website, also known as the home, welcome or index page is THE MOST IMPORTANT part of your site, as the majority of visitors will enter your website through there. You have approximately 7 seconds to grab someone’s attention and entice them to read more or take particular action. Unfortunately, most website owners don’t realise this and forget to include key elements, which include:

1.Features and Benefits

Make your welcome page about what you can do for your visitors. Outline the benefits and features your business can offer them. Solve their problems.

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Key Elements Every Website Should Include

Whether you are creating your first website or have one that is not working as well as you hoped it would, it’s time to ensure you have key elements in your website which will not only please your visitors, but search engines as well.

One of the biggest mistakes I see many website owners make is to create a site, which is about them rather than what their visitors may want to see. Whenever possible, try to put yourself in your potential customer’s shoes and provide them all the information they need to have in order to make a decision to buy your products or services.

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Website Design

Website Design Checklist – How To Create a Successful Website

Whether you are creating your first website or looking at improving an existing one, use this checklist to ensure the success of your business online.

1. Domain Name

Register a domain name that has keywords related to your business. Even if your business name is John Smith & Sons, registering a domain name with just the name is not going to help your business from a search engine point of view. Try including some keywords, eg. Johnsmithplumbing.com or yourcityplumbing.com. You can always register additional domain names with your business name or product names to protect your brand and identity, but for the main domain name, make sure you have some key words included. This will help with search engine optimisation later on.

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