You’ve got the skills. You’re ready to help people. But instead of bookings, you’re hearing crickets.
You’ve posted on social media, but nothing sticks.
You’re not sure what to focus on next.
You don’t want to feel pushy or salesy – just confident.
This guide helps you move from guesswork to game plan.
What’s Inside the Guide
Identify Your Ideal Client
Get clear on who you serve and what problems you solve so your marketing hits the mark.
Optimise Your Online Presence
Ensure your website and LinkedIn profile build trust and help convert visitors into leads.
Create Valuable Content
Learn what to write and share so people see your expertise and keep coming back.
Leverage Your Existing Network
Tap into the people you already know to find early referrals and warm leads.
Network Strategically
Use events, groups, and conversations to build visibility and meaningful connections.
Leverage LinkedIn & Referrals
Tap into the fastest, easiest ways to get visible and grow your client list.
Use AI to Save Time & Energy
Let tools like ChatGPT help you write content, emails, and more – fast.
Follow the Weekly Action Plan
A done-for-you checklist so you always know what to focus on next.
Testimonials
Thank you so much for publishing this fantastic guide! If only I had my hands on this guide when I first went into business! I am now restructuring and rebranding my business because of all the mistakes I made (mostly out of fear) when I designed my first website.
It is so difficult to get accurate, relevant business information for a start up business all in one place, let alone in language that is easy to understand. Marketing terrified me and I was like a deer in the headlights trying to navigate my way around it.
This Ebook has helped me clarify my position and identify the areas of my business that I need further assistance with and what I am now able to tackle myself.
Liane Fletcher is a marketing & small business consultant, and award-winning innovator who helps coaches and consultants get crystal-clear on their messaging, find their authentic voice, and attract clients without the overwhelm. With extensive experience in small business marketing, content strategy (using AI) and the creation of a world-first prop-tech start-up platform, Liane brings both vision and direction to the table.
Liane understands what it takes to turn a bold idea into a successful, scalable business. She’s worked with dozens of entrepreneurs to simplify their marketing, build confidence, and create systems that actually work.
Ivana Katz
Ivana is a web designer who has been helping small business owners create beautiful, effective websites for more than 20 years. She specialises in working with coaches, consultants, and service-based entrepreneurs who want to build trust online and attract their ideal clients.
As a single mum, Ivana built her business from scratch with no formal training — just determination, creativity, and a whole lot of trial and error. She understands how overwhelming it can feel to start from zero, and she’s passionate about making the process simple, practical, and results-driven for others on the same journey.
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Frequently Asked Questions
Who is this guide for?
This guide is designed for coaches, consultants, and small business owners who want to attract new clients or customers but are not sure what steps to take.
Do I need a website before using this guide?
No – we can help you build it. The guide includes website recommendations and strategies – but you can begin applying networking, content, and consultation techniques without a full website in place.
How long will it take to get my first 10 clients?
That depends on your consistency, offer, and network. This guide gives you a proven roadmap, but client acquisition still requires action, follow-up, and time.
Does this involve paid ads or cold DMs?
No. The strategies focus on organic marketing — using your network, creating valuable content, building your online presence, and leveraging referrals. No pushy sales tactics, no spamming strangers.
I’m not tech-savvy — will I be able to follow this?
Yes. The guide is written in simple, straightforward language and avoids jargon. It’s designed to be practical and beginner-friendly, even if you’ve never marketed yourself before.
Will this still work if I already have a few clients?
Absolutely. If you’ve landed a few clients but feel stuck or inconsistent, the guide can help you build more momentum and get repeatable results.
Do I need to be on social media all day for this to work?
Not at all. The strategies include smart use of LinkedIn and social media – but not endless scrolling or daily posting. You’ll learn how to focus your time on what actually brings leads.
What if I don’t have a niche yet?
That’s covered in the first section. You’ll be guided through how to identify your ideal client and clarify your message – even if you’re still refining your offer.
How can I get the most out of this guide?
Pick one section to focus on each week, take action, and track your results. Don’t try to do everything at once – momentum builds through consistent, focused effort.