Lenny Manor always had an urge to be his own boss as he felt his creativity struggles to be bound by a single function within a business. At the age of 12 he gathered together friends from the neighbourhood and sons of his parents’ friends to wash cars for the local car dealer and residents of the area. They had regular customers and even schedules to follow. That was the beginning of his entrepreneurial career
Here is what Lenny shared about running his business
Q. What did you do before you started this business?
Over the past 8 years i’ve had 3 businesses in the advertising and marketing field.
Q. Who are your main customers and why do you enjoy working with them?
SME’s that are running and are wanting and able to take their business to the next level. I enjoy working with them because there is no or little bureaucracy within the business and there word is generally their word.
Q. Did you have any business training before you started?
Yes, small business management and 3 accounting courses.
Q. Describe your business and products/services you offer
For businesses who want to increase their online effectiveness we boost their traffic then analyse real visitor behaviour to make calculated decisions based on what visitors need in order to become customers.
Q. How many hours a week do you work in your business?
45 hours at least however the mind never stops ticking over with ideas and solutions to client projects.
Q. What kind of online and offline marketing do you do and which is working for you?
Online marketing = social media (linkedin and twitter specifically) and generating web traffic together with refining the site to suit our visitors.
Offline = networking and referrals
Q. Do you use social media as part of your marketing?
Yes we do extensively and always have.
Q. What mistakes have you made in running your business and what lessons have you learnt from those?
Mistakes, trying to push an idea which I thought the world needed and would be better with, without taking into consideration that the target market didn’t think the same way and really only cared about the end result they would receive.
Q. What obstacles or challenges do your small business clients face most often?
Reallocating funds from incorrectly structured marketing systems and weaving their way through the endless amount of information available regarding online marketing.
Q. Any other tips you would like to share about running a small business?
Read success stories, speak to people who have made it in your industry and follow their foot steps as well as learn from the successes and failures.
If you fall pick yourself up and if your down one day or another it’s not the end of the world. You need to overcome your fears and trying moments in order to become the success you deserve to be.
For more information, visit the Advanced Conversion website.