TessaADown That Little Lane

A place to share the delightful things.

Three years prior to DTLL launching Tessa created and designed Down That Little Lane (DTLL) in her mind.   When she found something unique she saved it to come back to. Her speciality is gathering unusual gifts and home décor and she found her friends were always asking for recommendations.  She realised there wasn’t a single shop she could guarantee they could delightful gifts or items that she could send them to and that is how DTLL was born.

Here is what Tessa shared about running her business.

Q. Describe your business and products/services you offer

DTLL is an on line retail store with 550+ stores under one umbrella I curate the site and approve/invite stores to join us and then connect with magazines and websites to get those stores noticed

Q. How long have you been in business?

2 years

Q. What made you decide to start this business?

I saw a gap in the market for unique gift and home decor items and wanted to support smaller businesses get off the ground and create a network of like minded creatives

Q. How many hours a week do you work in your business?

60+ hours a week

Q. What kind of online and offline marketing do you do and which is working for you?

We have just started running press ads but mainly facebook, pinterest, instagram and twitter

Q. What mistakes have you made in running your business and what lessons have you learnt from those?

To look long and hard at where you invest your cash big numbers do not convert to sales unless the target demographic is there

Q. How has your website helped you run your business?

DTLL sells itself once people are there, having such a large volume of delightful items makes my job a lot easier

Q. What obstacles or challenges are you facing at the moment?

Time and Money as with every business is our nemesis

Q. Any other comments / points you would like to share about running your business?

Being patient, having a strong focus and ethics have played a huge role in our success and not trying to grow too fast.

For more information visit Down That Little Lane website.

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